We need to think less about what’s relevant to our industry and more about what’s relevant to the people we’re trying to reach, writes Trinity Mirror’s Andrew Tenzer.
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Local news publisher co-operative 1XL as launched a dedicated audience development division this week, to be headed up by former Local World and Telegraph executive Richard Underwood.
We must reframe the working mum experience, writes Helen Rose.
MEC has this week appointed Andy Francos as head of organic performance at its Wavemaker division, tasked with boosting the agency’s organic offering and performance measurement.
Videology is now working with the team that has already struck deals with ITV, Channel 4 and Sky to offer dynamic ad insertion – a technology that stitches tailored ads into online broadcasts.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
As it succumbs to the pressure of a digital-first world, Dominic Mills looks back at the Yellow Pages’ iconic ads – and wonders if their style could still work today. Plus: No soggy bottom for Dr Oetker.
White Ops and The Trade Desk are to pool their tech to scan ad impressions before they are purchased in a major new effort to cut out ad fraud.
Condé Nast Britain, the publisher of Vanity Fair, Wired and Vogue, has appointed Sabine Vandenbroucke to the newly created role of chief operating officer.
The media group, which has interests in dozens of TV and radio stations in ten countries, will now own 100 per cent of the growing adtech business.