More Advertising articles

Advertisers need to make television work better for viewers, writes TVSquared’s Calum Smeaton

Trinity Mirror has announced a 42.3% surge in pre-tax profits following the acquisition of regional publisher Local World.

We need to change the way we act or ad effectiveness will continue to deteriorate, writes ISBA’s Mario Yiannacou

Itch Media’s Richard Noble is ready to disrupt the traditional role of the big ad agencies. Interview by Ellen Hammett.

An update to OneSoon’s TV advertising analysis software is set to offer media agencies much higher accuracy levels, moving from minute-by-minute data to second-by-second.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Bidon joins from Xaxis native specialist company Plista where he served as global CEO.

ITV has recorded pre-tax profits of £425m in the first six months of the year, but warns of future cost-savings following Brexit fallout.

In the first of a three-part series, Total Media’s William Hanmer-Lloyd looks at how behavioural science and emerging technologies can improve the way we advertise

Brands should respect the consumer’s need to switch off from digital, writes Ian Reynolds, CEO at KBH On-Train Media