Detractors of using the bluetooth technology in out-of-home advertising should reconsider the opportunity, writes Ged Weston.
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Jon O’Donnell, managing director of ESI Commercial, examines the London advertising market post-Brexit.
Trump gets everywhere these days. Dmexco special cartoon by @aliceinml.
There are new problems facing the adtech world says Sky Media’s deputy Jamie West that are creating a “very, very complicated” market.
As concerns around the dominance of the Facebook and Google duopoly continue to swell, VICE’s co-founder and CEO Shane Smith has said we should expect to see many companies disappear over the next couple of years.
Channel 4’s £75 million “victory” in prising The Great British Bake Off from the BBC is one of the great disasters in the channel’s recent history, in ways that they probably haven’t even yet begun to realise.
The world’s oldest advertising medium is embracing one of its newest technologies, and the result – if the industry can pull it off – could spark a marketing revolution.
Viewability is an important issue, but trying to force users to view is not the solution, writes ISBA’s Mark Finney
While the impact of Brexit has not been as catastrophic as anticipated, the 5.4% forecast for 2016 is almost half that of 2015.
There’s set to be a lot of drama in the room at this year’s IPA Effectiveness Awards, writes Dominic Mills – starting with Sainsbury’s and newly-dumped agency of 35 years, AMV BBDO