Jan Gooding, who is also chair of the Publishers Audience Measurement Company, PAMCo, has now publicly called on digital players to be subjected to audits that match the scrutiny of traditional media.
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The CEO of Time Inc UK has said that he is open to discussions about importing an ‘ROI-guaranteed’ initiative from the US which would see advertisers get their money back for campaigns that fail to deliver in print magazines.
GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.
The $540m deal will see what Adobe called the creation of an “end-to-end independent advertising and data management solution” that it hopes will simplify a complex and fragmented process for brands.
In a statement released on Wednesday, the WPP chief executive said it will take a “significant amount of time” to assess the long-term implications.
Following the launch of Omnicom’s new agency earlier this year, Bob Wootton wonders whether the advertising produced by agency holding group-created teams is ever as good as the pitch.
Some of GroupM’s recent criticisms of the ANA’s report into media transparency are downright ridiculous, writes Dominic Mills.
Creating an emotional connection with consumers will ultimately improve conversion rates, writes ADmantX’s Giovanni Strocchi.
Speaking at a Radiocentre event on Wednesday, the industry body’s planning director Mark Barber said radio is in a catch 22 situation with advertisers as the industry becomes too focused on short-term metrics.
Google, Lloyds Bank, Hewlett-Packard and Thomson Reuters are the first brands to run campaigns on Exterion and TfL’s new premium screens at Canary Wharf.