More Advertising articles

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media. Next week: the last instalment…

Just like a potlatch ceremony, advertising works when it appears to cost a fortune, writes Zenith’s Richard Shotton.

The ANA lifted the lid on the media toilet earlier this summer to discover something rotten. How can the industry get rid of such a putrid mess, asks Dominic Mills

Leading women in advertising speak to Newsline about gender discrimination – and how things might be changing for the better

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

New figures from the IAB reveal that there has been no increase in the number of online UK adults using blockers in the last six months.

Heather Dansie and Sophia Field spoke with young people to identify the emotional needs that were most compelling to them today. What they discovered has significant implications for the way brands target them through advertising.

Should we link the rise in programmatic to the explosion in ad-blocking? Barbara Agus argues for a different kind of logic

We should reject the idea that a smart marketer must have studied marketing, writes Zenith’s Richard Shotton

As the gender debate kicks into overdrive, Dominic Mills – with the help of some industry contacts – examines why women do so well in media agencies, and what we can learn from this.