More Advertising articles

We should reject the idea that a smart marketer must have studied marketing, writes Zenith’s Richard Shotton

As the gender debate kicks into overdrive, Dominic Mills – with the help of some industry contacts – examines why women do so well in media agencies, and what we can learn from this.

The announcement comes following the news that the title had exceeded sales targets and will continue publishing on a weekly basis.

As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

The race to be the standard continues, writes Results International’s Mark Williams as he digests the latest mergers and acquisitions activity sweeping across the sector.

Chater replaces Ella Dolphin at the magazine publisher, who leaves at the end of this month to join Shortlist Media as CEO.

A new update will see new tools made available to improve the ad experience in users’ newsfeeds – but desktop users will see ads.

How can the advertising industry attract the best talent when it’s held in such low regard, asks Zenith’s Richard Shotton.

In advertising, viewability and attention are far too often confused. It’s time to set the record straight, writes Thinkbox’s Matt Hill