More Advertising articles

Digital advertising has been taking some serious flak recently – it’s about time we remembered the positives, writes Tim Elkington.

Coke tastes better once we know what brand it is and expensive wine tastes better than the cheap stuff – or at least that’s what we think. William Hamner-Lloyd explores how brands can prime consumers to their advantage…

Maxus’s current head of strategy and planning, Jen Smith, is to become the agency’s first ever global creative director.

Mike Hughes has headed up the advertiser representative body for the last 10 years.

Rufus Olins, chief executive of the newspaper marketing body Newsworks, has resigned to take up a new role at the Co-operative Group in the autumn.

Using the latest techniques in neuroscience, Heather Andrew, UK CEO of Neuro-Insight, evaluates some of the biggest Olympic ads.

The final instalment of Alice in Medialand – is the boss really dead?

As a new price war looms, supermarket advertising is about to get very interesting, writes Dominic Mills.

Under new copyright reforms proposed by the European Commission, European news publishers could be allowed to demand payment from the likes of Facebook and Google for using their content.

Polite, bullish or technical? How should online publishers respond to visitors using adblockers, asks Charlotte Summers.