The September issue of the magazine will see a new distribution strategy employed, in addition to its existing newsstand presence, as well as a new look and a new approach to editorial content.
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Publishing print advertising and circulation revenue fell by 17% and 5%, respectively, over the first half of the year – but digital revenues grew by 14%.
From Brexit to digital advertising, data has been allowed to become a complex, unreliable, unverifiable and selectively applied jumble of numbers. It’s time to put that right, says David Brennan
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
It’s time advertisers, agencies and media owners locked horns under the neutral canopy of the Advertising Association to talk about a cleaner way for the industry to run, writes Bob Wootton
News organisations shouldn’t wait for YouTube to take over the VR space, writes Neil Stevenson, research manager, Ipsos Connect
Zenith’s Richard Shotton explains why the mere-exposure effect liberates brands to experiment
The UK, and London in particular, has established itself as an alternative tech centre to Silicon Valley or the Boston/Harvard cluster – but Brexit undermines everything, writes Dominic Mills
The Leave campaign used behavioural science to great effect, particularly the importance of emotional versus rational decision making, writes Tom Laranjo, MD, Total Media