More Advertising articles

Newsworks CEO Rufus Olins puts forward his case for why advertisers should start reinvesting in newspapers

AI interfaces and chatbots could be revolutionary for brands – but only if they strike the right balance between human and machine interaction, writes Mindshare’s Jeremy Pounder

Artificial Intelligence might be about to become the next big brand tool – but where do agencies fit in, wonders Dominic Mills – plus: why Facebook has forced media owners into a tailspin

Jaguar has already launched a campaign through the partnership, with all media activation being planned by Mindshare, which said it has seen “fantastic results”.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

From TV to newspapers, share prices in media companies have fallen since the EU referendum. Will things stabilise? Don’t count on it, writes Raymond Snoddy

Katharine Viner said she is not “theologically opposed” to putting up a paywall – but wants to explore an alternative route first and keep Guardian journalism accessible.

Be ready to embrace new possibilities as PR reinvents itself for the digital world of content and commerce, writes Finn’s Matt Bourn

It seems there are a number of GroupM staff afflicted by fat-finger syndrome, writes Dominic Mills as he looks at the latest legal spat to engulf adland – plus: why Nurofen is absolute testament to the power of branding.

Ed Kitchingman, social insights director at MEC, dissects the Remain campaign’s social media strategy – and explains why Leave had the edge