More Advertising articles

It does not follow that the challenges of media and marketing in this age are exclusively digital ones, writes UKOMs’s Ian Dowds.

ISBA, the body representing UK advertisers, has drafted the first ever contract for advertisers to use when working with ‘social talent’.

Carat’s latest adspend forecast paints what looks like a positive picture for the post-Brexit UK market. But what do the experts think?

JCDecaux has completed the synchronisation of four ‘visual display clusters’ on Oxford Street, where half a million people visit each day.

Despite a slight moderation following the EU Referendum, the UK continues to be the largest advertising market in Western Europe.

The use of ‘dynamic ad insertion’ technology will mean viewers will see ads that correspond with the available data about them.

As video continues to develop at speed, the7stars’ Will Jellicoe asks what this means for content, consumers and brands

The era of neuromarketing has arrived, but what does the fusion of neurological exploration and marketing mean, asks Michael Hudes.

New figures from the Association for Online Publishing reveal that 80% of publishers expect to expand current business activity through data monetisation, with an increasing amount embracing data-focused technologies.

Omnicom and McDonald’s think they are working together to build the agency of the future, but Dominic Mills isn’t buying it