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Its CEO, Alan Brydon, and chairman, Mark Craze, will both depart in October alongside all but two members of its ten-strong team.
Following the UK’s historic choice to leave the EU, Warc analyst James McDonald dissects the latest adspend forecasts.
Advertising, globally, will amount to $552 billion next year – a 4.3% increase, year on year – but factoring in wider marketing services, the figure rises to more than a trillion dollars.
Richard Shotton explains why people are particularly susceptible to switching brands when they undergo a disruptive life event
UK advertising expenditure is forecast to post 4.2% growth in 2016 and 3.8% growth in 2017, according to the latest Advertising Association/Warc Expenditure Report data.
It’s time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps.
The partnership will allow the digital out-of-home agency to target a combined 70 million shoppers who represent an estimated £2 billion of retail spend in the UK.
Advertisers need to make television work better for viewers, writes TVSquared’s Calum Smeaton
Trinity Mirror has announced a 42.3% surge in pre-tax profits following the acquisition of regional publisher Local World.
