New figures from the Association for Online Publishing reveal that 80% of publishers expect to expand current business activity through data monetisation, with an increasing amount embracing data-focused technologies.
Showing 4181-4190 of 6,755
More Advertising articles
Omnicom and McDonald’s think they are working together to build the agency of the future, but Dominic Mills isn’t buying it
Digital advertising has been taking some serious flak recently – it’s about time we remembered the positives, writes Tim Elkington.
Coke tastes better once we know what brand it is and expensive wine tastes better than the cheap stuff – or at least that’s what we think. William Hamner-Lloyd explores how brands can prime consumers to their advantage…
Maxus’s current head of strategy and planning, Jen Smith, is to become the agency’s first ever global creative director.
Mike Hughes has headed up the advertiser representative body for the last 10 years.
Rufus Olins, chief executive of the newspaper marketing body Newsworks, has resigned to take up a new role at the Co-operative Group in the autumn.
Using the latest techniques in neuroscience, Heather Andrew, UK CEO of Neuro-Insight, evaluates some of the biggest Olympic ads.
The final instalment of Alice in Medialand – is the boss really dead?
As a new price war looms, supermarket advertising is about to get very interesting, writes Dominic Mills.