Our view of value is highly malleable to small influences, writes Total Media’s William Hanmer-Lloyd – and that means advertising can change a consumer’s view of how much they are willing to pay.
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As part of the deal, which was made for an undisclosed sum, Sarah Parkes, previously managing director of Airport Media, will become MD of Primesight’s Airport team.
As the battle lines are drawn, Dominic Mills looks at the consequences of Tesco’s punch-up with Unilever.
Brands will soon be able to target consumers while still respecting their privacy, writes Videology’s Jon Block. It’s time to start selling the benefits to the public.
Brands must recognise that much of advertising’s impact comes from perceived waste, writes Zenith’s Richard Shotton.
In the wake of Facebook’s video measurement blunder, ISBA’s Mark Finney outlines the options for a transparent solution.
Cartoon: Samsung’s product recalls ends in tragedy
Patel takes over from Vicky Jacobs, who is taking time out of the agency for health reasons.
Senior figures from around the industry react to the latest IPA Bellwether report for the third quarter of 2016.
Despite positive revisions to budgets in the latest IPA Bellwether report, the UK’s uncertain economic and political climate meant industry financial prospects remained negative.