The advertising industry has made diversity, in all forms, a key plank of its offering. Inadvertently, Saatchi’s boss Kevin Roberts has highlighted its failings, writes Dominic Mills.
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Last week agencies and advertisers were warned their investment choices were creating a diminished media landscape in the UK. Here, Bob Wootton asks what it will take to avert disaster.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Its CEO, Alan Brydon, and chairman, Mark Craze, will both depart in October alongside all but two members of its ten-strong team.
Following the UK’s historic choice to leave the EU, Warc analyst James McDonald dissects the latest adspend forecasts.
Advertising, globally, will amount to $552 billion next year – a 4.3% increase, year on year – but factoring in wider marketing services, the figure rises to more than a trillion dollars.
Richard Shotton explains why people are particularly susceptible to switching brands when they undergo a disruptive life event
UK advertising expenditure is forecast to post 4.2% growth in 2016 and 3.8% growth in 2017, according to the latest Advertising Association/Warc Expenditure Report data.
It’s time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps.
The partnership will allow the digital out-of-home agency to target a combined 70 million shoppers who represent an estimated £2 billion of retail spend in the UK.