Total TV advertising revenue in the UK increased by 2.2% in 2011 to reach a new record high of £4.36 billion, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters.
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Bob Wootton, director of media & advertising at ISBA, says advertisers need real-time trading to be accompanied by an effective code of conduct, underpinned by an independent stamp of trust, to unlock the full potential that the technology offers…
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Dean Wilson, UK MD at Active International, says sponsorship needs to be refreshed and maybe even re-branded in order to prosper in today’s marketplace…
Facebook has filed its long-awaited plans for a float on the US stock market yesterday. The social networks initial public offering (IPO) of US$5 billion of shares is the largest for an internet company since Google in 2004.
Alex Hunter, finance director, IPA, says restricted but more effective activity cannot be rewarded simply by curtailed fees…