More Advertising articles

Aegis Group has reported a 20% rise in underlying pre-tax profits to £58.9 million in the first half of the year.

WPP has reported a 37% year on year increase in pre-tax profits of £334 million in the first half of the year.

Low performance indicators and ongoing uncertainty around sovereign debt has led to downward revisions to global growth expectations, which will impact European ad agencies, according to BofA Merrill Lynch.

News of the World advertisers are yet to reallocate their £38 million annual expenditure, according to the Guardian.

Rovi claims that viewers clicked on ads that appeared in its EPG 13% of the time on average – more than 10 times that of typical banner ads – during the first three months of its connected TV ad trial in the US.

Chris Worrell, european research manager at digital media company Specific Media, argues that as our view of how the web can be utilised for marketing changes, so must our ways of measuring campaign success…

The IPA’s new Digital Business Group (DBG) aims to cater for and support those agencies for whom digital marcomms represents just one aspect of a deeper integration of technology into business. Chris Thurling, founder and managing director of 3Sixty and co-chair of the IPA Digital Business Group, explains…

Marketing budgets were revised down in Q2 for a third consecutive quarter, as companies attempted to reduce operating costs and protect profit margins amid concerns around the economic outlook, according to the latest IPA/BDO Bellwether survey.

Global ad expenditure will return to pre-recession peak level this year, according to ZenithOptimedia’s latest forecast.

Seeing an ad in a videogame could become a fate worse than death for some video-gamer players, but not at Artix Entertainment.