ITV, Facebook, Twitter, RSA Films, Aardman Animation, Saatchi & Saatchi, Omnicom Media Group, Spotify, Zynga, global gaming company Activision and special effects company Double Negative are just some of the 100 creative and digital media companies uniting behind an innovative new recruitment drive across the country to fast track 300 young people into employment in the UK.
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Two of the largest agency groups released forecasts this week, each following similar trends, although Carat predicts there will be bigger ups and downs. According to Carat, UK growth forecasts for 2012 are expected to lead the Western European region with a positive +4.0%, while ZenithOptimedia forecasts a slightly more modest +3.2% rise.
Aegis Group has released its preliminary results for 2011 with group organic revenue growth of 9.9% (2010: 5.3%), including 12.0% in Q4, and group underlying operating margin of 17.4% (2010: 16.1%).
Carat’s latest global advertising expenditure forecast predicts robust global growth in 2013 at +5.8% – a year with tougher comparators and a lack of major events – with all major markets back in growth.
The UK ‘paid for’ product placement market is valued at £9.7 million to £29.1 million, according to NMG Product Placement.
According to ZenithOptimedia’s latest UK forecast report, “the uncertainty that plagued the end of 2011 has continued into the start of 2012.
ZenithOptimedia predicts global ad expenditure will grow 4.8% in 2012, reaching US$489 billion by the end of the year. This is a slight upgrade of the 4.7% growth it forecast back in December.
Bobi Carley, commercial director at Disneymedia+ UK & Ireland, says the E in BEO, certainly within the context of partnerships, delivers the amplification of activity…
Julian Smith, group director, analytics and insight, MEC Global Solutions (London), on how improved techniques in measurement will help further move the discussion away from volume to value of social media…
Mediacom’s Sue Unerman and Jonathan Salem Baskin promoted their new book Tell the Truth: How Honesty is Your Most Powerful Marketing Tool as part of the launch of Bucks New University’s new advertising society ‘AdSoc’ last week.