More Advertising articles

Online advertising revenue reached a new high in the first quarter of 2011, according to the IAB and Pricewaterhouse Coopers.

WPP enjoyed a 7.0% increase in revenues in Q1 2011 to £2.223 billion. WPP revenues in constant currency were up 8.4%, reflecting the strength of the pound against the US dollar and Euro.

Warc has raised its global advertising spend forecasts for 2011 to +5.1%, up from +4.5%.

Media buyers predict that online video will see the largest increase in ad spend in 2011, followed by mobile and social media.

Alex Hunter, the IPA’s finance director, on the rewards and risks of social media advertising…

MAGNAGLOBAL has updated its US media ad revenue forecast, which is now expected to see a rise of 3.1% in 2011.

Marketing spend was down again in Q1 2011 in response to public sector spending cuts and rising costs, according to the latest IPA/BDO Bellwether survey.

IAB Europe has launched a pan-European self-regulatory framework for online behavioural advertising.

Amazon plans to sell Kindles with on-screen advertising for a $25 discount.

ISBA has launched a new best practice guide telling clients how to get value out of market research agencies.