I always enjoy reading Greg Grimmer’s blogs and last week’s was no exception. His memories of trading (intellectual) blows with Phil Georgiadis at Media 360 a few years ago – about the future of online advertising – felt both nostalgic and curiously contemporary at the same time. There was one paragraph, though, that got me thinking about the whole topic of reach and frequency and its relevance in today’s communications landscape.
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Andrew Troullides, chief media officer at IMD, was a panellist at MediaTel Group’s Why Aren’t We All Trading Electronically? event this week. Here he offers a sketch of the morning’s debate…
MediaOcean will not be a bigger or better DDS or MediaBank but will instead be a brand new entity, according to Greg Koerner, CMO, MediaBank.
Why isn’t there a trading system to bridge the gap between agencies and publishers, asked News International’s Patricia Kill at MediaTel Group’s ‘Why Aren’t We All Trading Electronically?’ event at Specific Media on Wednesday.
Yahoo! has released its Livestand tablet app and is looking for advertisers to pay up to $500,000 for packages around its new interactive video ad unit.
Dominic Finney, director at digital consultancy FaR, says it is a priority to show how effective mobile advertising is as a standalone and integrated channel…
LG Electronics has announced the launch of its integrated advertising platform on smart TVs.
Havas has reported 7.3% organic growth in the third quarter of 2011, with growth in all major markets except France. Group revenue was up 5% to $541.8 million.
WPP has cut its full-year growth forecast to 5% after reporting organic revenue growth of 4.7% in Q3 – down from 6.7% and 5.6% growth in Q1 and Q2.
Advertising agency Publicis Groupe posted 6.4% Q3 organic sales growth yesterday as revenues grew across all regions, helped by strong demand for digital ads.