More Advertising articles

Ofcom has confirmed that product placement will be allowed on UK television from the end of February 2011.

Apple is set to launch the first iAd for the iPad this afternoon for the upcoming Disney film Tron Legacy.

In light of Ofcom’s paid placement decision, Darren Moore, VP, Nielsen IAG, gives some practical advice on how advertisers can maximize exposure and ROI, while maintaining an organic viewer experience…

In response to Derek Jones’ ‘Will video kill the reach and frequency stars?’ article, Vic Davies, course leader and senior lecturer at Bucks New University, says it will be dangerous if the digital behavioural concept gets used as a trading currency…

eMarketer has upgraded its online ad forecast for 2010, estimating that US online ad spend will now increase 13.9% to $25.8 billion for the full year. Next year, the group predicts a 10.5% increase, followed by double-digit growth every year through to 2014 (when spending will reach $40.5 billion).

Globally, online video advertising budgets will come from print and from TV, not from online display or search, according to Bill Lederer, CEO of Kantar Video.

The television advertising recovery is set to continue, with ITV1 revenues expected to be up between 7% and 10% in January, according to the Guardian.

In an increasingly fragmented media landscape, can agencies give clients what they want? According to Rino Scanzoni, chief investment officer at WPP’s Group M, “there are still siloed vendors and agencies but those are breaking down quickly because clients want integration.”Speaking at Ad Age’s Media Evolved Conference, Matt Seiler, global CEO at Interpublic Group, said… Continue reading Are silos a thing of the past?

Group M has almost doubled its growth forecast for the UK advertising market to 8% this year due to a surge in national newspaper revenues.

Government communications has irrevocably changed. The old model has gone for good and a new model, focusing on collaboration and outcomes, will define the COI going forward.