New research launched today (1st December) by IPC Media has found that 50% of consumers think that advertising on premium content sites is well matched to the sites. This compares to 28% for portal sites and 30% for social networking sites.
Showing 6161-6,833 of 6,833
More Advertising articles
This Saturday (3rd December) sees the airing of the first industry wide connected consumer campaign to promote digital radio.
Opening the Business Insider Ignition conference in New York today, Adam Bain, chief revenue officer at Twitter, said the business’ goal for next year was “all about scale.”
Ben Humphry, Country Director UK and Ireland at predictive behavioural targeting business nugg.ad, on effective targeting for media planning
Last week the RAB launched it’s new ‘Britain Loves Radio’ marketing campaign, which aims to stimulate a more active consideration of radio as part of brand advertising
Elliott Muscant, MD of Carat Manchester, on the inaugural IPA Media Owner Awards.
James Whitmore, managing director of Postar, on the “Filth and the Fury” that could be relevant for electronic trading.
Simon Andrews, founder of the full service mobile agency addictive!, on the growing momentum of mobile shopping threatening the retailers…
Neil Sharman, head of research and analysis, Telegraph Media Group, looks at the signs that retailers and economists will be reading in a nervous run up to Christmas 2011.
ITV Family net advertising revenues (NAR) grew 1% in Q3 and marginally ahead of BoAML forecast.