Raymond Snoddy says that the latest advertising spend figures are certainly good news for most, but its at the local level where some of the most positive developments are taking place, and not in the area you might expect…Great news from Nielsen – advertising spending is up, up and up on every available medium. Well,… Continue reading Growth in global ad spend is industry’s “crumb of comfort”
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Arthur Moan, UserZoom UK managing director on why companies must pay attention to the changing needs of their customers and make sure their marketing “captures the zeitgeist”…
Jim Marshall says that the government’s decision not to encourage consultation on fresh communications legislation is failing to take into account the changing nature of the UK industry, or how most of it is funded…
News International has penned a series of commercial agreements with major companies including Samsung and Adidas regarding advertising during the London 2012 Olympics.
Richard Simkins, convergence business director at Posterscope on the potential of near field communication to revolutionise out of home and mobile advertising, and the pressing need to “close up the knowledge gap”…
David Brennan writes on the “ad break of the future”, detailing concepts such as two-screening and response, but warns of the dangers of TV becoming one big call to action…
The first half of 2012 has seen an increase of 6% in the total number of media and marketing acquisitions, according to Berkery Noyes, the New York-based investment bank.Marketing accounted for 262 transactions from a total of 834, making it the most active sector in the industry: of this number, 47% were digital marketing deals.… Continue reading Media deals on the rise as marketing activity remains strong
Dominic Gesua, managing director of blowUP media on what the “summer of sport” means for the premium outdoor advertising market…As a sports-mad media man I am looking forward to London hosting the greatest show on earth. It has been a quick seven years since the London 2012 Olympics were announced, but it’s not just the… Continue reading Outdoor advertising amid “the greatest show on earth”
Research launched today by IPC Media has found that magazines drive consumers towards purchase, are highly engaging and trusted, and are the medium most likely to hold consumers’ sole attention.
Abba Newbery, director of advertising strategy at News International Commercial, looks at what lies in store for newspaper advertising…