How do brands balance their use of the tried-and-true media with the new and never-been-done channels that are now being developed? Jana Eisenstein, UK managing director at Videology explains how to view risk in an era of constant change…
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James Whitmore, managing director at Postar, wonders whether advertisers will go for the “old school” spectacular route when it comes to the Olympics, making a statement and splashing the cash OR get down and dirty on the ubiquitous screen, capturing data, creating “dialogue” and driving purchase?
Investor concern about the threat of disintermediation by the likes of Google is generally unwarranted, according to Pivotal Research Group. The search giant is unlikely to pose a real threat to big ad agencies such as WPP, the company’s latest report says.
MAGNAGLOBAL predicts that the quadrennial boost of 2012 (political advertising and to a lesser extent the Summer Olympic broadcasts) will help generate US year on year revenue growth of 3.7% in 2012.
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q4 for a second successive quarter, as companies sought to protect market share against competitors.
The online and mobile video value chain produced a combined $4.3 billion in top line revenue in 2011 – up 45% on 2010, according to AccuStream Research.
Chris Worrell: Can advertisers use digital to tell engaging brand stories?
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, looks at the consequence of Tesco focusing on price cuts alone…
A po-faced old lady sitting alone at her dining table declaring, ‘I don’t like tea – I like gin’, has held off competition from meerkats, Gary Lineker and a child dressed as Darth Vader to become the UK’s most-liked TV ad of 2011.
Fern Miller, head of planning EMEA at LBi, explains why good planners are usually in great demand…