More Advertising articles

US marketers will spend $3.08 billion to advertise on social networking sites such as Facebook this year, according to eMarketer.

MagnaGlobal’s latest US media advertising report forecasts steady growth with soft underpinnings in 2011, with revenues growing by 3.1%, excluding the impact of political and Olympic advertising.

Neil Sharman, head of research and analysis, Telegraph Media Group, says we are distracted from two truths about advertising. Firstly branding online works. Secondly print advertising works in a different way to ads on TV, helping increasingly picky consumers make active choices.

News International slips into the red, as The Sun’s profitability is offset by bad news from The Times.

Marketing budgets fell in the fourth quarter of 2010 as confidence for the 2011 outlook dropped, according to the latest IPA / BDO Bellwether Report.

Total US advertising spend saw a 6.4% year on year increase in the first nine months of 2010, according to Kantar Media.

Display advertising spend is expected to increase by 9.3% in 2011, more than search’s 4.4% rise, according to new media age.

Online advertising revenue and is expected to increase by 10% in 2011, according to S&P Equity Research.

2009 was a bad year for advertising with one of the biggest declines in spend since records began, according to MediaTel’s latest UK Advertising Forecasts report.

Ad spending on social networks in the UK is set to double by 2012, according to a new report by eMarketer.