More Advertising articles

WPP has announced that its wholly-owned digital marketing technology business, 24/7 Real Media, has acquired the assets of the digital video advertising software company Panache.

MAGNAGLOBAL, a division of IPG Mediabrands, has released an updated global advertising forecast, showing media owners’ revenue growth for 2011 and 2012 to be slower than previously projected, but still resilient.

GroupM has downgraded its 2011 US ad forecast from 3.8% growth for all measured media to 3.3%, according to MediaPost.

ZenithOptimedia predicts that global ad expenditure will end this year at US$464 billion, 3.5% higher than in 2010, then accelerate to US$486 billion – a 4.7% growth – despite the continuing slowdown in Europe and fears that its debt crisis will get much worse.

Starcom MediaVest Group (SMG), the leading communications strategy, media buying and management agency, published the first wave of findings from its Supermarket UK study today revealing community and pleasure as values increasingly important to UK shoppers and in particular, supermarket shoppers.

Armed with a 2 litre bottle of Strongbow (a “targeting” prize from the panel sponsors, Kantar), Neil Mortensen questioned a panel of media agency research directors at yesterday’s MRG conference.

To combat planners’ prejudices that radio is an analogue medium for an analogue age, the RAB recently used a combination of neuroscience and smartphones in research introduced by Mark Barber to yesterday’s MRG conference at RIBA.

The Financial Times now earns more from consumers through subscription revenue than advertising, delegates at the Ignition conference were told.

Pivotal Research Group has released its 2012 advertising forecast for the United States.

Sheryl Sandberg, Facebook COO was on stage to launch day two of the Ignition conference in New York. One of the key questions posed to her was, will Facebook be bigger than Google?