John Barnard, chairman of NMG Product Placement, on all you need to know about buying product placement…
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ZenithOptimedia now forecasts global ad expenditure to grow by 4.2% in 2011, down from the 4.6% it forecast in December, as a result of the political turmoil in the Middle East and the earthquake in Japan.
The IPA’s new president Nicola Mendelsohn has pledged to create a new generation of creative pioneers for the digital future.
Rovi has launched a smart TV field trial in a bid to test advertising opportunities on connected televisions.
The popular US drama Mad Men has been confirmed for three more seasons with more ad breaks, which is good news for Sky Atlantic, but what does it mean for advertisers?
Disney UK launched its integrated media solutions initiative Disneymedia+ at an event in London yesterday.
US ad spend will make a slow recovery this year, rising 1%, according to eMarketer.
UK online advertising was up 12.8% in 2010 to break the £4 billion milestone, according to the bi-annual IAB and PwC ad spend study.
The IPA has released its 2010 Annual Review with a round-up of the year, topline from industry surveys and publications.
The UK advertising market brushed off fears about the health of the economy to register a 6.9% rise to £15.5 billion in 2010, according to the new Advertising Association/Warc Expenditure Report, released today.