Denise Turner, Head of Intelligence, MPG Media Contacts, says there is still a place for traditional media, and that when it comes to multichannel campaigns, it’s a case of the more the merrier…
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Agencies have an important role to play to help position mobile in the media mix, according to the panel at MediaTel’s Retail and Media event yesterday, in association with O2 Media.
The latest comScore Video Metrix has found that YouTube and Hulu are dominating the online video viewing minutes of US Internet users, with Hulu attracting nearly twice as many video ads as its nearest rival.
James Whitmore, MD of POSTAR, says to make sense of today, why not place yourself in the future? Get up from your desk now. Abandon your computer and smart phone. Go and sit in the park. Lie on the sofa. Think…
Group M has revised its UK advertising forecast to +1.5% in 2011 and +3.3% in 2012.
On 28 February, ITV made news with Britain’s first ever paid for product placement. Nestle paid £100,000 to place their Dolce Gusto coffee machine in the background of the Chef’s kitchen featured on the This Morning show.
MAGNAGLOBAL forecast that global media ad revenue will grow +5.2% to total USD $428.4 billion on a constant currency basis, while US spend will generate $173.1 billion dollars of advertising revenues in 2011.
The IPA has welcomed the findings of the Bailey Review ‘Letting Children Be Children’, which was commissioned by the government in a bid to “crack down on irresponsible advertising and marketing”.
James Whitmore, MD of POSTAR, shares some interesting learnings (and amusing observations) from a recent European media research conference…
Laura Holme, marketing director at Draftfcb and member of the IPA New Business & Marketing Group, says the key is to focus on a client’s emotional state rather than rational need…