The News of the World is removing all advertising from its issue this weekend after losing a raft of advertisers in the wake of allegations over its phone hacking activities.
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In a recent press release, Pete Davis, managing director of Getmemedia.com, urges brand managers not to overlook the role of more traditional advertising in the age of social media.
Analysis in 2010 estimated that Digital OOH revenues would reach around £160 million by 2016, and now it is likely that Digital OOH revenues alone will pass Cinema within two years and Radio within five.
Baroness Buscome’s comments (chair of PPC), Nicola Mendelsohn’s comments (president of IPA), and your comments about the News of the World phone hacking story and Raymond Snoddy’s latest article.
The key to unlocking successful mass-market poster-to-mobile campaigns will depend largely on the mechanism used to exchange data
You’ve read his column, now listen to the summary… and admire his shades!
An exhaustive study of the future of poster advertising in the UK by lifestyles and environments agency Kinetic Worldwide, reveals dramatic change is afoot for the oldest form of advertising.
Northen & Shell has said that it intends to offer collaborations with advertisers across its newspaper, magazine and television properties, comparing it to the model adopted by Apple.
According to statistics from InMobi, the iPhone has surpassed Nokia and Samsung to become the most popular mobile ad platform in Europe. It generated over 500 million impressions.
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, explains why Google and Facebook dominated Cannes conversation…