YouTube is set to release a new ad unit designed to give users the choice of which ads they want to watch, or not watch as the case may be.
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Apple’s announces the launch of its iAd mobile advertising platform in Europe.
Collaboration was one of the key themes emerging from yesterday’s AOP Research Forum in London. Starcom Mediavest’s head of digital research Scott Thompson said industry tools provide invaluable support for agencies, but there is still potential for growth and the way to extend insights is to share research.
Hulu has announced today that revenue has increased from $108 million in 2009 to $240 million in 2010.
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer says “there’s only one thing guaranteed in advertising, you will lose business! This cheerful ditty keeps me going on the new business trail, looking for those clients who want ambitious, forward thinking work for their business.”
Ashley Highfield, UK Microsoft managing director of consumer and online, has confirmed that Microsoft’s “Minority Report” technology is being trialed with Intel.
New data from Rhythm NewMedia suggests that iPad is leading the way in attracting and keeping viewers with mobile video.
Google reveals extent of success in its newest ‘billion dollar businesses’ of display and mobile advertising.
TV continues to lead advertising’s economic recovery, with overall UK adspend up 11% in Q2 2010 – the biggest single quarter growth for a decade.
Total UK media advertising will grow 3.7% to £15 billion in 2010, as TV, the internet and national newspapers recover from the recession, according to a new report from Enders Analysis.