More Advertising articles

The IPA has released a report which warns that if businesses cut their marketing budgets in the event of an economic downturn, they risk significantly damaging their brands.Advertising in a Downturn says that budget reductions could lead to a loss of market share, a decline in brand image and long-term sales damage.It was based on… Continue reading IPA Warns Against Cutting Marketing Budgets In Tough Economic Climate

A pre-9pm ban on junk food ads could cost commercial broadcasters £450 million in lost ad revenues, according to a report.Brand Republic reports that despite a previous estimate from regulator Ofcom that a pre-watershed ban on the TV advertising of alcohol and foods high in fat, salt or sugar (HFSS) could cost broadcasters £250 million,… Continue reading Pre-9pm Ban On Junk Food Ads Could Cost Broadcasters £450m

Global net TV advertising revenues will reach US$123 billion in 2008, up 5.8% on 2007, according to a new report from Informa Telecoms & Media.From this 2008 total, net pay TV advertising will bring in US$18 billion, a figure which has doubled over the last five years. Pay TV will represent 15% of total TV… Continue reading Net TV Ad Revenues Forecast To Rise

The global TV advertising market is set for a tough two years, with the outlook improving from 2010 to 2012, according to a new forecast from Screen Digest.The research predicts that 2008 will be a difficult trading year for TV advertising, with spend growing at a lower rate than the economy, at only 1.9% in… Continue reading Global TV Ad Market Set For Tough Two Years

WPP has reported 2007 like-for-like revenue growth in line with forecasts, with the company saying that despite predictions of a slowing economy in 2008, this year should be even better.The full year results, to December 31 2007, show a 5% year-on-year increase in revenue to £6.18 billion and an adjusted pre-tax profit increase of around… Continue reading WPP Predicts Strong 2008

Marketers worldwide believe that 65% of their marketing spend had no discernible effect on consumers in 2007, according to a new report from the Fournaise Marketing Group.The Global Marketing Effectiveness report surveyed 3,000 marketing professionals, questioning them on a range of issues such as the efficacy of different marketing tools and the pressures and concerns… Continue reading Report Claims Marketing Effectiveness At All Time Low

The UK’s five biggest mobile operators have joined together to develop an industry-wide mobile advertising measurement system.Vodafone, O2, T-Mobile, Orange and 3 have formed a working group with the aim of defining a common mobile measurement system, similar to those already in existence for press and TV.The working group will examine each firm’s operating business,… Continue reading Mobile Networks To Develop Ad Measurement System

Last night’s MRG evening meeting featured a presentation from Martin Haywood from Dunnhumby on their Marketing Mix Optimisation (MMO) tool that has been created from Tesco clubcard data.Tesco is the UK’s largest retailer, with an incredible £1 in every £8 in the UK spent in store. Its loyalty card, the Tesco clubcard, now has 13… Continue reading MRG Evening Meeting: Marketing Mix Optimisation

Five is launching an ad campaign to make audiences aware that Neighbours is switching from BBC One at the start of next month.The show moves to Five on Monday 11 February, and is preceded by a national and regional press ad campaign starting today.It will be heavily supported by T-sides on buses and glossy magazines… Continue reading Five Launches Neighbours Ad Campaign

Sir Martin Sorrell has said that 2008 should be a pretty good year for the advertising industry, with 2009 looking less certain.Sorrell, WPP chief executive, speaking on BBC Radio 4’s Today programme, said: “We see 08 as still being a pretty good year, in fact better than 07, Beijing Olympics, fantastic Olympic Games in China,… Continue reading Sorrell Predicts Strong 2008 For Ad Industry