Google has introduced behavioural targeted advertising as a beta test on its AdSense partner sites and YouTube.Starting today, users will see more personally relevant ads on sites including the New York Times, Reuters, Napster, ITN, AutoTrader and Rolling Stone.According to Google, the scheme will reach 80% of the global online population and 32 million people… Continue reading Google introduces behavioural targeted ads
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Royal Mail has launched a new online resource for marketers to help them make the most of direct mail in their integrated marketing campaigns.The Mail Media Centre – www.mmc.co.uk – online resource is aimed at the UK’s top 3,000 advertisers and 500 key agencies and is intended to reinforce the value of direct mail in… Continue reading Royal Mail launches online resource for direct mail campaigns
One thousand 6-sheet lenticular panels are being installed around the country as part of a campaign for Nestlé Aero.The lenticular panels, designed to work alongside Aero’s ‘skate park’ TV campaign, are the most complex lenticular creative to-date, featuring a 20-frame animation.The Outdoor campaign, running on Clear Channel Outdoor sites across the country, was planned and… Continue reading Aero launches lenticular campaign
WPP’s chief Sir Martin Sorrell has announced plans to cut up to 2,000 jobs across the world’s second largest advertising and marketing company in the wake of the on-going economic crisis.Despite reporting a strong set of results for 2008 earlier this morning, Sorrell said WPP has a three-pronged strategy for weathering the recession, which will… Continue reading WPP to slash 2,000 jobs
William Hill is launching a direct response outdoor advertising campaign to run on 5,000 Clear Channel Outdoor 6-sheets across the UK.The campaign was planned by communications planning agency Edwards, Groom Saunders.The creative invites new customers to call 0800 44 40 40 and quote ‘POSTER’ with the incentive of receiving a £30 free bet, when they… Continue reading William Hill launches campaign on 5,000 Clear Channel Outdoor 6-sheets
There was little mercy being shown to a beleaguered ITV from ISBA director general Mike Hughes when he opened the annual conference this morning.Speaking about CRR (Contract Rights Renewal) which is being reviewed currently by Ofcom, Hughes stated that ISBA does not want CRR dropped, but would be open to seeing it amended. However, he… Continue reading ISBA and Ofcom restate CRR position as ITV hacks costs
The debut mobile ad spend study from the Internet Advertising Bureau and PricewaterhouseCoopers will be without data from Google after it refused to submit revenue figures.The report, due out in April, will provide information about the overall size of the market as well as which sectors are spending on mobile.Google has a global policy which… Continue reading Google will not submit revenue figures for IAB/PwC mobile adpsend study
The Internet Advertising Bureau (IAB) has launched new guidelines for online behavioural advertising.Drawn up in collaboration with key players in behavioural advertising, the Good Practice Principles are the UK’s first self-regulatory guidelines for companies that collect and use data in this way.Supported by the Information Commissioner’s Office (ICO), the independent data protection regulator, the Principles… Continue reading IAB launches online behavioural advertising guidelines
ISBA director general Mike Hughes joined his new president, Coors CEO Mark Hunter, in urging the online industry to accelerate plans for a research currency today.Hunter described the lack of a currency as “unacceptable”, and a “major focus for ISBA this year”, whilst Hughes said he was “encouraging urgency and pace be put into it…… Continue reading “Snails Pace” online currency developments rile ISBA executive
Former ITV CEO Richard Eyre has called for a more open minded approach to behavioural targeting – “a game changer for advertisers”.Speaking at today’s ISBA conference, he said it may be “easier to attack than defend”, but there were huge opportunities here for advertisers. If this can get past the “privacy zealots and media vegans”… Continue reading Eyre backs behavioural targeting to replace our “geriatric advertising measures”