More Advertising articles

The IPA’s latest Bellwether Report, for the first quarter of 2008, reveals that current budgets have been revised down for the second consecutive quarter.Weaker than expected sales, subdued consumer spending, and ongoing concerns about the health of the UK economy have driven this cost-cutting, said the report.The ‘All other’ category, which includes ‘below-the-line’ activities like… Continue reading Q1 2008 Bellwether: Marketing Budgets Cut For Second Consecutive Quarter

A new government inquiry into the “commercialisation of childhood” could lead to increased limits on advertising and marketing to children.Ministers are said to be concerned by research suggesting children recognise 400 brands by the age of ten and sympathise with parents who decry “pester power”.Ed Balls, the Schools Secretary, said: “I want to know if… Continue reading Government Inquiry Could Lead To Advertising Limits For Children

The advertising industry’s business model is outdated and must change as it faces increasing competition from the likes of Google, Microsoft and Yahoo!, according to Maurice Levy, chief executive of Publicis Groupe.Speaking at an advertising industry conference sponsored by the International Advertising Association, Levy said: “The very model of our industry is being called into… Continue reading Ad Industry Must Change, Says Maurice Levy

Channel 4 has signed Nintendo, Dyson and Smart Car for the broadcaster’s first themed ad break to run in peak time.The ad break has its own design-themed indents and voiceover and will run during the launch show of Grand Designs Live, which is part of C4’s new season schedule (see Channel 4 Unveils Spring Line-Up).The… Continue reading Channel 4 Creates Themed Ad Break To Attract Advertisers

Online advertising grew almost 40% year on year in 2007 to a new high of over £2.8 billion, according to the latest IAB and PwC research released today.This makes the medium the third largest last year, up from being the smallest market sector in 2003, taking its share to 15.3% from 11.4% in 2006.Internet advertising… Continue reading UK Online Adspend Grows Almost 40% Year On Year In 2007

The advertising industry must bring online ads fully under the remit of its voluntary code or face the threat of legislation.This is the warning to the industry by the Government, as ministers stepped up the pressure on the industry to act as they expressed concern about the number of online ads aimed at children.“It cannot… Continue reading Ad Industry Must Bring Online Ads Under Remit Of Voluntary Code

Advertisers will spend £3.4 billion online in 2008, a rise of 27% from the year before, according to new online ad spending figures released by eMarketer.Internet advertising spending will continue to show double-digit growth through 2010, said eMarketer, passing £4.3 billion in 2010 and exceeding £5 billion in 2012.Internet advertising should hold its own in… Continue reading Online Adspend To Rise 27% In 2008

Advertising expenditure in Europe is expected to grow by 3.9% in 2008, despite real economic growth slowing to just 1.8%, according to a new forecast published by the World Advertising Research Center in association with the Advertising Association.UK adspend is expected to rise by 3.5% this year, while adspend in the US is set to… Continue reading European Adspend Forecast To Grow 4% In 2008

Outdoor giant JCDecaux has signed up major advertisers for its digital roadside network of screens, which aims to revolutionise the medium in a bid to attract new advertisers.Advertisers including Toyota, Lucozade, Ford, Yell.com and the BBC have agreed to come on board for the launch of the PrimeTime network of 20 digital roadside screens across… Continue reading JCDecaux Signs Major Advertisers For Digital Roadside Network

Communications regulator Ofcom has proposed changes to television advertising rules, which could see greater flexibility for timings and the amount of advertising broadcasters could show.Ofcom said it would look at removing the rule requiring a 20-minute interval between ad breaks within programmes. It believes that allowing flexibility for the timing of breaks is likely to… Continue reading Ofcom Could Introduce Major Changes To TV Advertising