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The government is to spend £75 million on a marketing campaign aimed at helping parents to “make changes to their children’s diet and increase levels of physical activity”.The ad campaign is part of a £372 million healthy living initiative, unveiled today by health secretary Alan Johnson and secretary of state for children, schools and families,… Continue reading Government To Launch £75m Anti-Obesity Marketing Campaign

Government plans for a pre-9pm ban on TV junk food advertising have been shelved, and it will instead spend some of the £300 million anti-obesity strategy budget on a campaign highlighting the problem.The Department of Health lost the battle for a pre-watershed ban after a series of discussions with other departments, according to a report… Continue reading Government Backs Down On Junk Food Ads

City Talk 105.9, Emap’s new Liverpool-based speech radio station, will launch on January 28 supported by a major marketing campaign.Using the station’s strapline of ‘The Voice of Liverpool’ as inspiration, the campaign which will be rolled out across Merseyside over the next six months.The six figure campaign was created by Liverpool-based agency Ampersand in conjunction… Continue reading City Talk 105.9 Launches With Major Marketing Campaign

Advertising expenditure in the UK could grow by as much as 37.9% in real terms by 2019, according to the Long Term Advertising Expenditure Forecast compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA).The report looks at two possible scenarios for UK adspend, a ‘high option’ and a ‘low… Continue reading UK Adspend Could Grow 38% By 2019

The ASA has revealed that advertisers in the UK are complying with strict rules introduced last year over junk food advertising to children.The ASA monitored 759 ads across TV, cinema, online, posters and direct mail for its first compliance report, to see whether advertisers were observing the rules introduced last summer (see Ofcom To Phase… Continue reading ASA Reveals Advertisers Strongly Compliant With Junk Food Ad Rules

New research from Pearl & Dean suggests that longer cinema ads are more effective and increase engagement.In the cinema advertiser’s latest Movietalk study, conducted by WORK research, respondents consistently said that they preferred extended 60 second cinema ads to 30 second ones.As part of the study looking at long-form advertising in cinema, two online focus… Continue reading Longer Cinema Ads Are ‘More Effective’

Advertising spend took bigger cuts in the last quarter of 2007 than at any time in nearly two years, according to the latest Bellwether Report.The quarterly survey of marketing spend, published by the IPA, found that budgets were revised down for the first time in a year in Q4.The report said that weaker than expected… Continue reading Q4 2007 Bellwether: Biggest Fall In Marketing Spend In Nearly Two Years

Ofcom has appointed Anna Bradley as chairman of its independent Consumer Panel. The Panel advises Ofcom on the consumer interest in telecommunications, broadcasting and spectrum markets.Bradley was consumer affairs director of the Financial Services Authority (2002-5) having been chief executive of the National Consumer Council (1999-2002).Bradley is currently non-executive chairman of the Soil Association’s Organic… Continue reading Ofcom Appoints Bradley To Chair Consumer Panel

The BBC has unveiled the first phase of its multimedia campaign for the iPlayer, which launches on Christmas Day.The first phase of the campaign will feature a mix of on and off-air activity, with key BBC talent highlighting their own unmissable moments from BBC Television.Nationwide city screens, street-live screens and large format posters will feature… Continue reading BBC Unveils iPlayer Multimedia Campaign

Guardian Media Group is about to begin the marketing campaign for its new Smooth Radio station in the north east of England next week.The campaign for the new station, which will be aired from new studios in Gateshead on January 8, begins on December 26.It will include TV ads showing music artists such as Rod… Continue reading GMG To Begin Marketing Campaign For New Smooth Station