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Radio advertising revenues were flat in the US during August with 5% growth in national sales offset by a 2% decline in local revenues, according to new figures from the Radio Advertising Bureau (RAB). After two months of steady growth (see US Radio Advertising Rises 3% In July), during which national revenues increased by double-digit… Continue reading US Radio Advertising Update And Forecast

The upturn in US radio advertising has been less pronounced than expected forcing media companies and analysts to rein in forecasts but the outlook is for steady, if not spectacular growth, moving into 2004. Total revenues are up 3% in the year to date but local advertising continues to lag behind national advertising in most… Continue reading US Radio Advertising Remains Subdued

Despite growing confidence in broadcasting circles, the weakness of the local advertising market is mitigating against accelerated growth in the sector as a whole, according to analysis from the US. Merrill Lynch concurs with other organisations which are eulogising national advertising in the second half of 2003 (see Nielsen Confirms Upturn In TV Adspend). In… Continue reading Sluggish Local Market Hits Broadcast Revenues

Radio advertising could take a 10% share of total adspend in the US by 2012, according to a new projection unveiled at a Kagan World Media conference this week. Mediapost reports that Kagan forecasts radio spend to rise to $35.6 billion by 2012, which would be 9.7% of the total spend of $367.2 billion under… Continue reading US Radio To Take 10% Share By 2012, Says Kagan

US radio advertising is continuing to show slow but steady growth, with July’s figures reporting a 3% rise over the previous year, according to the latest data from the US Radio Advertising Bureau (RAB). This follows 4% growth during June (see US Radio Revenue Strengthens With 4% Growth In June). Local revenues remained flat in… Continue reading US Radio Advertising Rises 3% In July

The cost of digital radio receivers looks set to drop dramatically with news that leading consumer technology manufacturer, Sony, is to enter the market. Sony’s digital radios are expected to launch early next year and will undercut the price of the cheapest digital receivers, which currently retail at £99. The news has been welcomed by… Continue reading Sony To Drive Growth In Digital Radio Market

Commercial radio saw adspend increase by 3.3% year on year to £144 million during the second quarter of 2003, as advertisers continued to flock to more cost-effective forms of marketing, according to the latest figures from the Radio Advertising Bureau (RAB). This sixth consecutive quarter of growth has been driven by FMCG brands, which have… Continue reading FMCG Brands Drive Growth In Commercial Radio Revenue

US radio advertising revenues are set for a good second half, with June’s figures already showing an indication of a pick-up in the market. National advertising jumped by 16% in June, whilst local was flat (see US Radio Revenue Strengthens With 4% Growth In June). The overall 4% rise in June is higher than the… Continue reading Merrill Lynch Forecasts Improving H2 For US Radio

US radio advertising revenues continued to show growth during June, with combined national and local spend rising by 4% year on year, according to the latest figures from the Radio Advertising Bureau (RAB). National expenditure jumped by 16% in the month, whilst local remained flat. Across the whole of the first half, national revenues are… Continue reading US Radio Revenue Strengthens With 4% Growth In June

Analysis of the latest RAJAR listening figures for the second quarter of 2003 reveals a positive performance for All Commercial Radio, which saw its share of listening increase by 0.4% points period on period to just below 45%. Meanwhile, the lead enjoyed by All BBC was narrowed by a 0.5% points decline, which reduced its… Continue reading RAJAR Results Q2 2003: Strong Performance For National Commercial Radio