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Radio has not been immune to the doom predictions of the adspend downturn. The Advertising Association expected average year on year quarterly growth would be 9% in 2001, down from an average 11.2% during 2000. The first quarter growth of just 0.8% this year appeared to confirm fears and AA estimates expect the second quarter… Continue reading Insight Analysis: Radio Resists Adspend Trend

Zenith Media has today released their quarterly advertising revenue estimates. The new figures forecast 5% growth for radio this year against a decline in total ad spend for the UK of 0.8% (see Forecasts).   Commercial Radio Revenue (£m) Yr-on-Yr Growth All Ad Revenue (£m) Yr-on-Yr Growth Radio Share 1999 395   9,529   4.1%… Continue reading Revised Radio Revenue Forecasts From Zenith Media

colspan=”6″>Quarterly Data 

In order to get the most out of net radio advertising, Arbitron Inc. have launched a new webcast audience measurement service which gathers audience demographics of individual streaming media channels. The new survey, called Webcast Audience Profile, uses a pop-up survey on webcasters’ sites to gather demographic, socio-economic and Internet usage information. The pop-up technology… Continue reading Net Radio Offers Compelling Benefits To Advertisers

According to new figures, many of the top UK radio stations (in revenue terms) have seen a decline in the amount spent on radio advertising year on year. Despite its audience being restricted to London, Capital 95.8fm continues to attract a larger share of advertising revenue than any other local or national station. However, figures… Continue reading Top Radio Stations See Year On Year Slide In Ad Revenue

The latest radio audience figures, for the three months to March 2001, showed BBC Radio notching ahead its lead over the commercial sector quarter on quarter. This is a continuation of a trend that began around a year ago when then BBC stations took their share over the 50% mark and commercial dropped back to… Continue reading Insight Analysis: BBC Radio Continues To Build Advantage

The March 2001 RAJAR figures for local commercial radio show that weekly reach has decreased quarter on quarter from 26.2m to 26.1m or 1% quarter on quarter, now standing at 54%. Local commercial radio’s share of listening has risen for the same period, by 0.4 percentage points to 38.3.The following tables show the best and… Continue reading March 2001 RAJAR – Local Commercial Stations

The lead enjoyed by Capital 95.8 FM among the London stations was retained for this quarter, despite slight declines for the station in both reach and share, period on period. Meanwhile the fight for second place continues, with the heavy marketing campaigns of Heart and Magic beginning to bear fruit.Capital remains a dominant force when… Continue reading Capital Continues London Domination Despite Falls In Share And Reach

The following tables show the performances of each of the main UK radio groups in the latest RAJAR figures for the one year period to March 2001. BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons Station Survey Period Ending Mar 2000 Ending Mar 2001 % Ch BBC 3 Counties H 175 142 -18.9… Continue reading March 2001 RAJAR – Performance By Ownership

RAJAR’s latest figures, released this morning, showed that while All BBC managed to inch up another 0.4 percentage points quarter on quarter to reach a 52.1% share of listening, All Commercial radio remained static with a 46% share.All BBC Network Radio went up 0.2 percentage points, as did BBC Local and BBC Local/Regional. Local commercial… Continue reading BBC Local Stations Make Gains In Q1 2001 RAJAR Figures