Brands can now measure the effectiveness of their campaigns on digital audio platforms including SoundCloud, audioBoom, Global’s Heart, Capital and Radio X, and Bauer Media’s KISS.
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Interview: Bauer Media’s Abby Carvosso tells Newsline how the business is developing its radio strategy to help brands connect with audiences in new ways.
As Rajar releases its latest figures for the UK radio market, Carat’s Flora Ballinger analyses the results.
Almost six in 10 UK adults now listen to the radio via a digital platform, according to the latest figures from Rajar for the second quarter of 2016.
Rajar’s second quarter results for the radio market paint a largely healthy picture. Here, Newsline presents the key findings showing station and network reach, share and average listening hours.
As Rajar publishes its second quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
For the first time, Spotify has automated its audio advertising inventory following deals with Rubicon Project and AppNexus.
News Corp, the parent company of The Times and the Sun, has agreed to buy Wireless Group, the owner of Talksport radio.
As Rajar publishes its first results for the radio market, Newsline presents analysis of the findings from Total Media and Carat.
Rajar’s first quarter results for the radio market paint a largely healthy picture. Here, Newsline presents the key findings showing station and network reach, share and average listening hours.