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As Rajar publishes its third quarter results for the radio market, Carat’s AV planning team assesses the data.
Rajar’s third quarter results for the radio market paint a largely healthy picture. Here, Newsline presents the key findings showing station and network reach, share and average listening hours.
As Rajar publishes its third quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
Analogue listening declined year on year by 10.4% to just over half of listening, according to the latest Rajar results – representing a “tipping point” for digital.
Music can be tricky, but advertisers should think carefully before disregarding its power for their brands, writes Mark Barber.
Warc’s James McDonald explains how branded content is helping radio advertising to stay in such good shape.
The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.
New and widely respected names from across the industry join the line up after last year’s inaugural ceremony.
As Rajar publishes its second quarter results for the radio market, Newsline hears from Carat’s Michael Williamson on what he makes of the latest figures.