More Cinema articles

The CEO of cinema’s largest advertising company tells Michaela Jefferson why she wants to work with TV, what the big screen must do to win in a streaming world – and how she wants to take on Facebook and Google.

The global cinema advertising market is expected to be worth $4.6 billion this year, representing a 6.8% rise from 2018, which places cinema as the second fastest growing ad medium this year behind the internet.

Facebook is partnering with cinemas on an in-app ticket booking platform as part of its ongoing efforts to re-engage users with “meaningful social interactions”.

The UK has marked its 21st consecutive quarter of market growth with the third quarter of 2018, driven in the main by increasing spend on online advertising.

This week in brand hysteria: the launch of Gillette’s new advertising campaign, “The Best Men Can Be”.

UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.

The new office in Manchester will be led by DCM’s current business director, Steven Lorenzini, who has been promoted to the newly created role of regional sales director.

With its famous theme tune it is one of the most recognised media brands in the UK, but is Pearl & Dean ready for the future? Ellen Hammett looks at how the cinema advertiser is embracing change.

DCM will take over the contract, which is currently held by Pearl & Dean, from 12 December, and will see DCM cover 81% of cinemas in the UK, representing 3,107 screens at 485 sites.

The findings of a new report from Digital Cinema Media (DCM), Millward Brown and Benchmarketing has argued that many advertisers are currently under-investing in cinema as a brand-building medium.