DCM will take over the contract, which is currently held by Pearl & Dean, from 12 December, and will see DCM cover 81% of cinemas in the UK, representing 3,107 screens at 485 sites.
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The findings of a new report from Digital Cinema Media (DCM), Millward Brown and Benchmarketing has argued that many advertisers are currently under-investing in cinema as a brand-building medium.
To promote the release of car racing game Forza Horizon 3, a cinema ad will stimulate the senses by jiggling seats and blowing gusts of wind, fog, sprays of water, and even scents at the audience.
DCM has announced the promotion of Davina Barker to sales director amid a wider restructure.
The upcoming US presidential elections, Rio Olympics and Paralympics and the UEFA EURO 2016 are set to help global adspend reach US$538 billion this year, according to Carat’s latest ad expenditure forecast.
Emotional advertising delivers more profit and drives longer-term engagement, writes Karen Stacey, CEO, Digital Cinema Media. Are you ready to spread the love?
UK advertising expenditure grew 6.8% year-on-year in the third quarter of 2015 to reach £4,646 million – the strongest third quarter on record.
The move will help cinema align itself with other AV channels as it seeks to revamp big screen media buying.
Star Wars: The Force Awakens will be released into a very different media landscape to that encountered by the original film – how will it square up to TV’s Death Star, wonders Richard Marks.
Cinema has 20 times the media return on investment for efficiency, per person, compared with TV, according to new research carried out by Digital Cinema Media and Millward Brown.