Digital Cinema Media, the UK’s largest cinema ad sales company, has hired Michael Bensley as head of client.
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The back-to-back blockbusters are being viewed as further signal that cinemagoing is returning to normal.
Cinema is proving itself to be a strong medium of choice after the Covid closures and with tough economic times ahead.
Top Gun: Maverick has grossed $124m at the US box office in its first three days after release.
UK cinema bounced back at the Box Office during the first three months of 2022 as Covid-19 restrictions were fully lifted.
Kia UK has signed a deal to exclusively own the cinema advertising “gold spot” across Digital Cinema Media’s independent cinema estate.
The move comes as Brits return to cinemas in a changed film industry in the aftermath of pandemic restrictions.
Oreo will take over a cinema in East London with an “action-packed immersive cinematic experience” tied in with the new Batman film.
Demand for streaming content is driving a UK production boom exceeding pre-pandemic levels.
UK recovery in 2021 is expected to the be the largest across any major international ad market, according to the latest quarterly Advertising Association/Warc Expenditure Report.