More Cinema articles

Kia UK has signed a deal to exclusively own the cinema advertising “gold spot” across Digital Cinema Media’s independent cinema estate.

The move comes as Brits return to cinemas in a changed film industry in the aftermath of pandemic restrictions.

Oreo will take over a cinema in East London with an “action-packed immersive cinematic experience” tied in with the new Batman film.

Demand for streaming content is driving a UK production boom exceeding pre-pandemic levels.

UK recovery in 2021 is expected to the be the largest across any major international ad market, according to the latest quarterly Advertising Association/Warc Expenditure Report.

Making Sense of it All: Jacobs tells Mesh Experience founder Fiona Blades that cinema is often left off the media plan first by brands because it “looks expensive”.

DCM has hit a key audience milestone on the eve of cinemas returning to maximum capacity, reveals the cinema advertising company’s CEO

For all the challenges the sector faces, there are very few media channels in which watching the ads are considered as part of the whole experience

Channel 4 will run an on-air promotional campaign running across its portfolio of channels and a paid digital campaign.

Emma Hargreaves, head of customer success at Kantar’s Media division, states the case for why advertisers should be flocking back to cinemas