For the first time in 13 years, what is known as the most prestigious advertising position in cinema, the Gold Spot, will be available to new advertisers on a more “flexible and targeted” basis.
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The UK’s film industry is thriving and making an increasingly significant contribution to the UK economy, according to independent figures released today by the BFI.
Rees, who has held the role for four years, is leaving in the New Year to pursue other interests.
Independent research carried out on behalf of Digital Cinema Media, claims that ads on the big screen are more than eight times more effective at making a brand “stand out” than television.
Digital Cinema Media’s CEO, Simon Rees, shares the highlights and themes – relevant to all media – from the biannual Screen Advertising World Association convention in Berlin.
As the summer blockbuster season kicks off with the release of Godzilla and X-Men: Days of Future Past, Digital Cinema Media’s Simon Rees has a look at what else is in store…
From Bombay Sapphire to Lego bricks, content marketing on the big screen means even bigger things, says Digital Cinema Media’s CEO Simon Rees.
Eating popcorn in the cinema makes people immune to film advertising, according to researchers from Cologne University.
Digital Cinema Media’s CEO Simon Rees looks back on an atypical Advertising Week encompassing a trip to New York and celebrating a landmark achievement in digital media.
For ‘Second Screen Live,’ Disney has created an app which will allow viewers to interact with the re-release of The Little Mermaid in select US cinemas later this month.