In her new role, Jones will lead the newly-joined marketing and insight teams to help underline the importance of cinema-going audiences and how brands can inform customers’ decisions.
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Drive to digital sends UK advertising to its highest growth for four years, according to the latest Advertising Association/Warc expenditure report.
Full report available at: Mediatel Connected > Connected Surveys > Data
Nationwide promotion from comparethemarket.com will give film lovers 2 for 1 cinema tickets every Tuesday or Wednesday for a whole year.
Major cinema chains in the US are refusing to show Netflix-owned film Beasts of No Nation, because the video streaming platform plans to simultaneously debut it online.
For the first time in 13 years, what is known as the most prestigious advertising position in cinema, the Gold Spot, will be available to new advertisers on a more “flexible and targeted” basis.
The UK’s film industry is thriving and making an increasingly significant contribution to the UK economy, according to independent figures released today by the BFI.
Rees, who has held the role for four years, is leaving in the New Year to pursue other interests.
Independent research carried out on behalf of Digital Cinema Media, claims that ads on the big screen are more than eight times more effective at making a brand “stand out” than television.
Digital Cinema Media’s CEO, Simon Rees, shares the highlights and themes – relevant to all media – from the biannual Screen Advertising World Association convention in Berlin.