Cinema has 20 times the media return on investment for efficiency, per person, compared with TV, according to new research carried out by Digital Cinema Media and Millward Brown.
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As cinema adspend approaches its highest level on record, Warc’s James McDonald looks at what’s driving the sector.
The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.
Hipkiss is the latest in a series of hires looking to bolster DCM’s commercial arm.
Digital Cinema Media (DCM) is to substantially invest in its commercial team with four new recruits across its innovations, sales and client teams this month, as Karen Stacey marks six months as CEO.
In her new role, Jones will lead the newly-joined marketing and insight teams to help underline the importance of cinema-going audiences and how brands can inform customers’ decisions.
Drive to digital sends UK advertising to its highest growth for four years, according to the latest Advertising Association/Warc expenditure report.
Full report available at: Mediatel Connected > Connected Surveys > Data
Nationwide promotion from comparethemarket.com will give film lovers 2 for 1 cinema tickets every Tuesday or Wednesday for a whole year.
Major cinema chains in the US are refusing to show Netflix-owned film Beasts of No Nation, because the video streaming platform plans to simultaneously debut it online.