Eating popcorn in the cinema makes people immune to film advertising, according to researchers from Cologne University.
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Digital Cinema Media’s CEO Simon Rees looks back on an atypical Advertising Week encompassing a trip to New York and celebrating a landmark achievement in digital media.
For ‘Second Screen Live,’ Disney has created an app which will allow viewers to interact with the re-release of The Little Mermaid in select US cinemas later this month.
Animated films are big business – and getting bigger, says Digital Cinema Media’s CEO Simon Rees – so it’s no wonder brands are leaping on them.
This month, Digital Cinema Media’s CEO Simon Rees takes a look at the growing union between the film and gaming industries – and notes powerful, cross-platform opportunities for brands.
After a series of high-profile flops, this week sees the death – or at least the deep-freeze – of 3DTV made official. So what does this mean for the media industry? Raymond Snoddy looks at the impact for everyone, from broadcasters to TV manufacturers.
Digital Cinema Media’s CEO Simon Rees shares his thoughts on the challenges of connecting with today’s increasingly connected consumer – and tells us a bit more about the new mobile app currently trialing in ODEON cinemas…
Digital Cinema Media’s Zoe Jones reports from Cannes this week where – with a small headache – she has seen some fantastic examples of how creativity is evolving through the clever use of technology – from a prototype pair of bifocal 3D glasses to audio watermarking.
This year’s festival was about far more than the films – it was about the stars, the parties, the fashion and some real-life drama through an audacious jewellery heist. And while this helped Chopard take the headlines, the ubiquitous presence of brands at the festival reflects the increasingly close relationship between advertising and film, says DCM’s Simon Rees.
The last few weeks have seen high profile changes in British production finance and NMG’s John R Barnard believes these will have a significant and beneficial impact on the UK product placement market – opening the doors to UK marketers looking for quality brand integration in long shelf-life films and TV dramas that will travel the world.