Ad spending rose 3.3% year-over-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew at the highest rates during the period: 7.7% and 9.2%, respectively.
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UK advertising is set to grow between 3% and 4% this year and next – with TV for 2013 described as optimistic, forecasting 2% growth, while Print’s outlook has deteriorated.
Raymond Snoddy explores the growing complexity around broadcast and programme rights.
News Corporation reports profit that beats analysts’ forecasts, mainly due to its broadcasting activities offsetting declines in publishing.
James Whitmore, managing director at Postar, visits the London film festival and weighs up technical delivery versus story telling.
Dean Wilson, UK CEO and VP International at Active International, on how information and content overload could be the saviour of a medium not conducive to media multi-tasking…
Simon Rees, managing director, DCM, on why the adoption of digital technology will trigger a huge period of evolution and creativity in cinema advertising…
New research by BrandScience, part of Omnicom Media Group, has found that cinema advertising delivers €3.07 additional revenue for every Euro spent across Europe, and £2.84 for every Pound spent in the UK.
Viewster and Warner Bros have signed a distribution contract that will see the Studio’s current releases and brand new blockbusters, as well as around 1000 catalogue titles made available via Viewster’s VoD platform.This two-part deal will make some of Warner Bros’ most popular content available to Viewster users in German-speaking territories – beginning with Germany,… Continue reading Viewster sign Warner Bros deal
LOVEFiLM, an Amazon company, has confirmed a Subscription Video on Demand (SVOD) deal to give subscribers in the UK and Germany streaming access to titles from Miramax, the independent studio with a renowned library of critically-acclaimed films.Beginning this summer, LOVEFiLM subscribers in both the UK and Germany will have instant, on-demand access to Miramax films… Continue reading LOVEFiLM subscribers now able to watch Miramax titles