Independent figures published today by the BFI show UK audiences embraced independently made British films as never before in 2011.
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A new deal between Time Warner’s film studio and Netflix and Blockbuster will mean customers signed up to the services will have to wait 56 days for films after the DVDs first go on sale, instead of 28 days.
Tesco’s on-demand subsidiary blinkbox have announced a new feature to their service, where customers who purchase DVD or Blu-ray’s in-store will also own and be able to watch the film online through blinkbox.
With the return of ‘I’m a Celebrity’ and the likes of ‘Strictly Come Dancing’ pulling in the Saturday night ratings, British fascination with celebrity culture is as fixed as ever.
Dean Wilson, UK MD at Active International, says if cinema is to become bigger than a 2% medium, Digital Cinema Media and Pearl & Dean need to make sure the digital strategy meets advertiser’s requirements…
Simon Willis, deputy head of broadcast at MEC, says no idea is too big to play out in a cinema environment…
YouTube is said to be launching its own on-demand Hollywood film stream, in direct competion with Apple’s iTunes, according to reports today in the Daily Mail.
Mike Hope-Milne, enterprise director at Pearl & Dean, explains why the rise of alternative content offers cinema advertisers new and exciting ways to engage with an already-captive audience…
In response to Ipsos MediaCT’s research article The power of the big screen, David Brennan, research & strategy director at Thinkbox, says: “Why does Ipsos believe it is relevant and appropriate to compare and contrast cinema and TV… and why make such unfounded and inevitably skewed comparisons in order to make a point?”
Judith Kennedy, associate director at Ipsos MediaCT, explains why it is the right time for advertisers and planners to take cinema very seriously.