More Connected Tv Article articles

After an eight month delay, Google is set to launch Chromecast into the UK this week, according to various reports.

Millward Brown’s AdReaction study is the first in the world to reveal the use, behaviour and receptivity to advertising of multi-screen users.

The average US Millennial spent 18 hours a day interacting with various media, with browsing the internet and social networking the top two activities.

In our new multi-screen world, TV remains unseated from its advertising throne – in part because brand marketers are struggling to find the right strategies to reach the new “connected consumer”, industry heard on Wednesday.

Three out of the four big pay TV suppliers in the UK are neglecting to provide enough innovation to develop addressable advertising systems, an industry expert has warned.

“The Connies”, back for their second year, saw Carat dominate the proceedings for its work on Very.co.uk – taking both the Grand Prix prize as well as the trophy for the Most Creative Campaign.

At the annual Connected Consumer Conference on Wednesday, industry was told that the reality of TV consumption is not online, but in live broadcasting.

Owners of the new range of Panasonic VIERA TVs will be able to use Freetime to roll back their TV guide for the past seven days, access all the main on-demand services and receive daily programme recommendations.

Among the first titles available for purchase will be American Hustle, with The Amazing Spiderman, 21 Jump Street and Breaking Bad set to follow in the coming weeks.

The BBC’s on-demand platform, iPlayer, has relaunched today after being rebuilt “from the ground up” to ensure it is fit for the future, the Corporation has announced.