More Connected Tv Article articles

It looks set to be a strong Christmas for lower-cost tablets from brands such as Tesco, Argos and Carphone Warehouse, with 17% of hopeful recipients expecting to receive Tesco’s Hudle.

Deep analysis of desktop and tablet traffic across InSkin Media’s premium UK network confirms that high click-through-rates on optimised tablet advertising formats are genuine.

Ooyala’s Q3 2013 Global Video Index shows that as more premium, long-form content becomes available online, consumers are increasingly turning to mobile phones and tablets as first screen devices.

The agreement is to become the first time media planners will be able to examine how their clients’ TV advertising campaigns perform among the Mosaic lifestyle groups, and give further insight into programme profiles.

This week saw the Media Research Group’s annual conference take place, pulling together the best research the industry has seen over the past twelve months into one packed day.

Four out of five UK Smart TV owners have enabled their device to connect to the internet, the latest research from Ofcom shows.

Speaking at the UBS Annual Global Media and Communications Conference, Poltrack spoke about Facebook’s recent development of its own measurement tool to cover conversations about television.

As public spending faces further cuts and the way we consume media changes, Raymond Snoddy examines how the BBC might look to other public service broadcasters to find a funding model that works.

Since last October, tablet volume growth has risen 50% and now accounts for almost two thirds of all personal computing devices bought in October.

Global smartphone shipments are forecast to account for 82% of total mobile phone handset shipments in 2017, up from 55% in Q3 2013, according to the latest NPD DisplaySearch.