Ofcom has released its annual Communications Market Report, this time additionally as an interactive report, allowing users to easily access the wealth of information contained within its pages.
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The latest quarterly update of the Ipsos Connect Tech Tracker has been released.This is the 20th anniversary edition of the quarterly report.To access the full presentation, please click here:External Link:Ipsos Connect: Tech Tracker Q2 2018
A new report from Meetrics has revealed that viewability rates for display campaigns in the UK in Q2 2018 decreased by -1% from Q1 to 58%, which is lower than the international rate of 61%.
Ooyala’s Q1 2018 Global Video Index has released its latest video numbers, stating: Processing of long-form content (20+ mins.) just jumped 189% in one year Completion rates for long-form content hit 57% on smartphones Tablets (13.1%) hit their highest share of mobile plays eve To access the full report, please click here:External Link:Ooyala: Q1 2018… Continue reading Ooyala: Q1 2018 Global Video Index
The RAJAR JAMJAR gives insight into the audio and radio consumption of the highly engaged, ever connected, multi-device using 9-14 year old.
The findings highlight consumer appetite to take greater control of personal data ahead of Friday’s deadline (25 May).
Ooyala’s State of the Media Industry 2018 report has been released, stating:“Data and data-driven video are the starting points for almost every conversation in media today. Content strategies, engagement policies, ads, production, supply chains — they’re all driven by machine learning, artificial intelligence and deep, deep data.“Ooyala’s new State of the Media Industry 2018 report… Continue reading Ooyala: State of the Media Industry 2018 report
The RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed within the new audio environment.
Following the publication of a new study from Newsworks, Brian Jacobs explains why media planners should take note.
The Publishers Audience Measurement Company (PAMCo), is the governing body which oversees audience measurement for the published media industry. They are responsible for the new joint industry currency (JIC) called PAMCo – Audience Measurement for Publishers in place of NRS data.PAMCo’s funding stakeholders are News Media Association (NMA – representing Newsbrands), Professional Publishers Association (PPA… Continue reading PAMCo
