He joins from addressable TV specialist Sorenson Media, prior to which he worked at companies including OMD, Fox Networks and Adobe Ad Cloud.
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The latest quarterly update of the Ipsos Tech Tracker has been released.The report states: “Technological developments are increasingly rapid, presenting a host of opportunities and risks for businesses. Today’s consumers are more connected than ever before and this makes online platforms and new devices ideal meeting points for brands and their audiences. Ipsos’ Tech Tracker… Continue reading Ipsos Tech Tracker: Q4 2018
Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn – the 21st consecutive quarter of growth, according to AA/WARC Expenditure Report data published today. Here, industry bosses share their views on the findings.
The UK has marked its 21st consecutive quarter of market growth with the third quarter of 2018, driven in the main by increasing spend on online advertising.
Dynamic TV leverages first-party data from Channel 4’s 18 million registered viewers and will be able to serve various data-driven creative across big screen devices such as smart TVs, plus mobile and desktop VOD.
Advertising spend in the UK is set to grow 6.1% in 2019 to reach £22.2bn despite expectations of a turbulent year, according to the latest forecasts from Dentsu Aegis Network released today.
Yospace develops advanced technologies for server-side dynamic ad insertion (SSDAI) – a technology that stitches tailored ads into online broadcasts.
Brightcove has released a new mini report covering streaming.It reports the following: “Learn how millennials’ preferences are changing the global streaming landscape.”To access the slides, please click the link below:External Link:Brightcove: Let’s Talk Streaming
OMD’s JP Edwards reveals the key focus of debate at the Future TV Advertising Forum 2018 and explains how TV must adapt if it is to rival digital and avoid declines over the next 10 years.
Addressable and targeted television advertising is on the rise, and whilst it’s clear how the tech can assist planners in reaching their target audiences, can it help to boost creativity too?