UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.
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Speaking at Future TV Advertising Forum Manchester, ITV’s business development director reveals what we can expect to see from ITV’s advertising strategy in the coming months. Videonet editor-in-chief John Moulding reports.
UK advertising spend has had its strongest second quarter since 2014, with adspend during Q2 2018 up 6.4% year-on-year (YoY) to £5.6bn.
The research shows uplifts in metrics such as brand awareness and brand action when full motion digital OOH was added to social media ad campaigns, which average at an increase of 23%.
The RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed within the new audio environment.
The latest quarterly update of the Ipsos Connect Tech Tracker has been released.
UK customers say that Lush, Netflix and John Lewis offer the best customer experiences, according to a new study from C Space.
For the second consecutive year Netflix leads YouGov’s Millennial Rankings with a score of 77%, followed by Spotify at 73% whilst Primark and Apple share third position at 71%.
Ooyala’s Q2 2018 Global Video Index has released its latest video numbers
The RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed within the new audio environment.Includes: device usage, activities, location and who listened with audio types such as podcasts, live and catch up radio, on demand music services To access the latest quarterly presentation,… Continue reading RAJAR MIDAS: Summer 2018 Digital Audio Survey