More Connected Tv articles

The Trade Desk registered 31% growth, ahead of the market for other tech companies posting single-digit growth.

Predicting the future of an ever-changing industry like media marketing is a daunting task, yet that’s exactly what a panel of experts and innovators were asked to do at Mediatel’s Future of Media event.

Beauty brand Clarins has launched its first campaign on connected TV to target women aged 35 and over with an interest in beauty.

Nearly all advertisers are now combining CTV and digital video buys.

In brief: Teads, the global programmatic platform, has added connected TV inventory to its platform.

Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.

It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo’s Richard Brant.

Nearly 10% of video ads and 20% of CTV ads inventory were fraud or sophisticated invalid traffic (SIVT), according to new research.

The future of Connected TV advertising will be programmatic, automated and have seamless ad breaks, but “we are not there yet”, industry specialists have warned.

Partner content: The pandemic-induced boost in mobile consumption is here to stay, writes iQiyi International’s head of Southeast Asia ad sales