More Connected Tv articles

CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers.

Samsung Ads Europe’s head of international agencies shares who her first media lunch was with and her most embarrassing professional moment which means she has never been late to meetings since.

Media agencies should become more like management consultants , focussing on the ‘why’ rather than the ‘how’.

Global approaches are supposed to standardise ways of working, but in standardising, advertisers are going to miss huge opportunities to drive home competitive advantage, writes Wayne Blodwell.

At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.

DoubleVerify identified three times as many CTV ad fraud schemes in 2022 as they did in 2020.

The AI-driven contextual targeting and brand suitability solution provider is appointing Cadi Jones as managing director in EMEA and Poppy Hill as managing director APAC.

A New York-based investment company has expressed “grave concerns” about digital media measurement platform DoubleVerify’s financial reporting, as well as the efficacy of its ad fraud detection product.

The head of sales for UK & International and connected TV marketplace FreeWheel tells us which other media sectors she would think about working in and her role model.

While losses to CTV ad fraud are less than on non-CTV digital channels, according to a report, some analysts believe the problem is much larger than reported.