Partner content: The pandemic-induced boost in mobile consumption is here to stay, writes iQiyi International’s head of Southeast Asia ad sales
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Netflix subscriber growth may be slowing in the UK but there are two key reasons why consumers are staying loyal to the streaming platform, writes the UK Market Lead at Appinio
A combined audience of 30.9 million people tuned in to watch England’s Euro 2020 final match against Italy last night
Marketers must be given the independent hands-on-keyboards visibility and control they need, writes the CEO of TV data specialist Adgile
Sponsored: Being best at design, as well as unlocking data to offer audiences the best experience, will be crucial.
It follows over a year of discreet meetings between the companies after Sky suggested to its rivals that CFlight become a pan-broadcaster tool
Ray Snoddy urges subscription on demand services to come in from the cold and help support the need for reliable viewing data
ITV has confirmed that more advertisers are starting to return following the coronavirus crisis.
The latest BARB “What People Watch” series focuses on the changing age profile of news viewing in light of the coronavirus pandemic.To access the report, please click the link below:External Link:BARB: What People Watch: Edition 4
Comscore’s 2019 “Global State of Mobile” report looks at the global mobile ecosystem to highlight trends and emerging opportunities. Behaviours related to mobile gaming, mobile commerce, ride-sharing and food ordering are explored in greater detail.Key topics covered in the report include:: An overview of mobile audience behaviour across key markets in North America, Europe, Latin… Continue reading Comscore: Global State of Mobile 2019