More Connected Tv articles

Today’s CTV market demands accountability and outcomes from investment. With Europe still lagging behind the US, transparency is key here.

With research finding that 10% of active channels on YouTube generated 94% of total views in May, Evan Shapiro paints a picture of future audiences ignored by TV companies in a new report.

Experian’s ConsumerView data will be integrated into LG Ad Solutions’ platform.

Overall, content grew by 5% across the top five platforms during February-May.

Perceptions of TV advertising are shaped by the US, yet this market looks, feels and functions very differently to the rest of the world. This leads to global strategies built on a flawed premise.

A new report from the alliance identifies key challenges and commits to shared goals.

Even as streaming gathers pace, accessibility remains an issue. However, AI has the ability to bridge this gap to make streaming available to more people.

Roku is one of the TV OS providers fighting to be the default aggregator for free-to-air homes and its UX developments will encourage more out-of-app and cross-app content discovery.

Watch: As radio’s stronghold in the car is challenged, content creators must understand what will resonate best with this audience.

Watch: The company’s digital experience intelligence sales VP spoke to The Media Leader about how CTV companies can overcome inefficient structures to better understand the ‘why’ to improve their business.