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We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.

A question is sent the user’s device that can provide information on awareness, consideration and more.

The programmatic ad platform’s UK north leader on a focus on content signals, the industry’s commitment to sustainability and his favourite ads.

Deal covers UK and US, as well as Australia, Brazil, Canada, Italy and Mexico.

As more people move to CTV, AI-enabled tech can help advertisers protect media quality, reduce waste and maximise their investments while overcoming some of CTV’s challenges.

Co-productions were hit hard in 2023/24, with exports falling by 28%.

Developments from Barb and IAB will all help the industry solve the challenges of fragmentation and standardisation in CTV as marketers recognise its strength within the digital landscape. 

Partnership with TVision will leverage its advanced measurement panel for ShowHeroes clients.

The TV sales leader on being honest, always doing your research and her buzzword buzzkill.

The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content.