Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.
More Connected Tv articles
Watch: Dominic Williams, chief revenue officer at MailOnline’s sales house Mail Metro Media, explains why the publisher has built a new team for podcasts and video.
| Ed Cox
This industry will be watching closely what the new government’s stance is on talent, AI, sport, social media and the economy.
| Maria Iu
An ad campaign accompanying the launch will roll out on 15 July.
Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way.
In response to research that found marketers are still hesitant about CTV, Next Episode argues that there is a myriad of opportunities as the medium is poised for further growth.
All the latest from Cannes Lions with The Media Leader team on the ground.
| Maria Iu
Exclusive: Alliance aims to identify challenges facing the sector and improve awareness.
The machine-learning solution will “continuously learn and optimise delivery” and can be applied to advertisers’ first-party datasets through a data clean room.
A lack of understanding of the benefits and perceived high costs are holding back investment in connected TV advertising, a Teads report has found.