More Connected Tv articles

Amazon Ads is confident it can win new budget for TV, including from digital native brands that have been using paid search and display for performance and now want to move up the funnel.

The sports and entertainment broadcaster has launched a subscription service in selected countries called BeIn Stream, with the ambition of broadening its market. BeIn branded, thin-client Senza set-top box-style devices are already in consumer homes.

Watch: LG Ad Solutions’ publisher and platform VP Ryan Afshar also shared his thoughts on the future of the channel.

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.

How do you measure reach, frequency and performance when your audience is everywhere? The opportunity now is not just to fix measurement but to rethink it — from the ground up.

Following the recent ruling on Meta’s privacy intrusion, Thinkbox’s new CSO explores how advertising can deliver relevance without the stalker vibes.

By rendering the TV user interface and apps in the cloud, the solution dramatically lowers the cost of running a TV service. The latest deployment, at a broadband provider serving native Americans, demonstrates the potential to encourage new-to-TV operators and content owners.

Creators and brands have taken different approaches to content on YouTube and one is clearly beating the other. Here are some steps brands can take to get a PB on the platform. 

Advertisers will be able to utilise Mosaic segments to target audiences across Vevo’s distribution network.