Michael Bayler, strategist and author, Bayler & Associates, writes: Engagement continues to both fascinate and bewilder stakeholders right across marketing and media. An underlying question that’s key to the discussion is whether brand-owners should look beyond advertising for ways to build and grow brand equity?
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Following news last week from France, Germany is the latest European country to discuss letting newspaper publishers charge internet search engines for displaying links to their articles
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
The following infographic demonstrates how the UK population is now watching catch-up TV across the different platform options, using data from the latest quarter of MediaTel’s Connected TV Tracker survey, in association with YouGov.The infographic, created by The Infographics Agency, shows that the majority of catch-up TV viewing in the UK is still via the… Continue reading Infographic: How we’re watching catch-up TV
Christopher Wellbelove, sixth in the queue at Apple’s Covent Garden store, gives a consumer review of the iPad mini.
LinkedIn announced Q3 results that beat analyst predictions for profit and revenue.
BT Group has downgraded its full year revenues but due to deep cost cutting, the company recorded a pretax profit rise of 8% to £1.19 billion in the six months to end of September.
Japan’s biggest consumer electronics exporter, Sony Corporation, unexpectedly posted its seventh straight quarterly loss on falling demand as consumers flocked to Apple and Samsung devices.
September brought a record amount of the UK population into the online world, according to data released by online auditor UKOM.43 million people accessed the internet over the month – this is the biggest digital audience recorded by the measurement company since it launched in January 2010. This hybrid figure (which includes mobile devices) has… Continue reading UKOM Data Report: September 2012
BSkyB reported strong first-quarter earnings growth today (1 November) as price rises and the sale of additional products to subscribers helped reassure investors who had been fearing a slowdown.