With Video on Demand (VOD) growing, the first panel at MediaTel’s ‘Electronic Trading Debate’ (11 October) discussed convergence between traditional television advertising and online and what impact this had on current trading systems.
Showing 4201-4210 of 8,356
More Digital articles
Industry reports moot that Amazon is in negotiations to buy Texas Instruments’ mobile chip business.
Miles Galliford, co-founder of SubHub – the membership website company – on what magazine publishers need to consider to thrive online.
More than 8 million people watched Austrian skydiver Felix Baumgartner’s record-breaking jump live on YouTube, setting a new live-streaming height for the service.Users from around the world flocked to various devices to watch the historic event on the site, highlighting the change in which consumers view live events.The streaming kicked off at 7:08pm (UK time)… Continue reading Baumgartner’s record breaking skydive also sets a new height for YouTube
Abba Newbery, director of advertising strategy at News International, ponders whether 2013 will eventually be the year of mobile as publishers provide more and more augmented reality capability to tap into the growing number of consumers accessing content via smartphones and tablets. Every year (for at least the few I can remember) seems to have… Continue reading Augmented reality exciting for publishers and advertisers
Starcom MediaVest’s head of thought leadership, Steve Smith, argues we are now living in a ‘post first screen/second screen’ world.
Despite the difficult UK economy, advertising on the internet and mobile phones increased, like-for-like*, by 12.6% to a record six-month high of £2.59 billion in the first half of 2012
The global market of services on connected TVs will reach USD $3.23 billion in 2016, according to new research from GII (Global Information). This market will represent 16.8% of the OTT video market and about 1% of the global fixed video services market.
Speaking at Apps World this week, Daniel Danker, general manager, on-demand at the BBC, claims the corporation has been contrasting the effort involved in achieving reach and views on BBC iPlayer on connected TV devices versus the Apple iPad.
Mercedes Benz is running an advertising campaign this weekend where TV viewers can control the story line using Twitter.