More Digital articles

The BBC has today launched a new version of bbc.co.uk for mobile devices, which emulates the revamped online version of bbc.co.uk.New content on the site includes a new section for BBC Radio 1’s Newsbeat.Matthew Postgate, BBC controller of mobile, said: “The refresh of our mobile browser service comes at a critical moment in the development… Continue reading BBC Launches New Version Of Mobile Website

ITV has signed a deal with Bebo which will give Bebo’s 40 million worldwide users access to premium ITV content.ITV will have a member profile on Bebo, and the ITV profile will host different media channels, each promoting individual programmes.Bebo users will be given the opportunity to become ‘fans’ of programmes, meaning they will be… Continue reading ITV Signs Video Deal With Bebo

A new study claims that advertising via TV and newspapers is the second most effective form of advertising behind emails at encouraging consumers to go online.The study, carried out by Response One, sampled 1,000 UK adults during January and February.It found that customer e-mails are 52% more likely than average to inspire a web visit… Continue reading Emails Most Effective At Getting Consumers Online

Digital only magazines have the potential to be hugely successful, but it is imperative that publishers get the distribution models right for their audiences. This was one of the themes at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’, with e-zines such as Dennis Publishing’s Monkey and the National Magazine Company’s Jellyfish, which… Continue reading Digital Magazines Could Be Hugely Successful

Nine out of ten adults are aware of digital television switchover, according to new research from Digital UK and Ofcom.The Digital UK/Ofcom Tracker Survey at December 2007 indicates national awareness of switchover has reached 89%, up from 66% at the beginning of Digital UK’s public information campaign in May 2006.The figure rises to 96% in… Continue reading Nine Out Of 10 Adults Aware Of Digital Switchover

Magazines should not just duplicate their content online, but rather use the medium as an opportunity to engage differently with users, according to one of the panellists at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’. Duncan Edwards, chief executive of The National Magazine Company, said: “Our perspective is not to put our… Continue reading Magazine Websites Should Not Just Duplicate Print Content

Magazines should not just duplicate their content online, but rather use the medium as an opportunity to engage differently with users, according to one of the panellists at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’.Duncan Edwards, chief executive of The National Magazine Company, said: “Our perspective is not to put our content… Continue reading Magazine Websites Should Not Just Duplicate Print Content

A new forecast from ABI Research predicts that worldwide subscribers to IPTV services will grow to more than 90 million by the end of 2013, up from 13.5 million in 2007. Cesar Bachelet, senior analyst at ABI, said: “The IPTV market as a whole is poised for strong growth, but clearly it will be stronger… Continue reading Worldwide IPTV Subscribers To Reach 90m

Almost 21 million Britons visited at least one of the ten most popular social media websites in January this year, equating to over 60% of Britons online, according to figures released by Nielsen Online.This represents an increase of over 20% year on year, when 17.1 million visited at least one of the top ten.In that… Continue reading Almost 21 Million Brits Visit Top Social Media Sites

Former Google VP of sales and operations, Sheryl Sanderberg, has become the new chief operating officer of Facebook, following the departure last month of Owen Van Natta, chief revenue officer.Sandberg will be responsible for sales, marketing, business development, human resources, public policy, privacy and communications and will report to Mark Zuckerberg, chief executive of Facebook.Prior… Continue reading Facebook Hires Former Google VP