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The advertising industry must bring online ads fully under the remit of its voluntary code or face the threat of legislation.This is the warning to the industry by the Government, as ministers stepped up the pressure on the industry to act as they expressed concern about the number of online ads aimed at children.“It cannot… Continue reading Ad Industry Must Bring Online Ads Under Remit Of Voluntary Code

Ofcom has revealed it is to facilitate a major technology upgrade of Digital Terrestrial Television (DTT), in order to enable UK viewers to have greater access to more channels and HD programming.The changes mean that viewers using new receiving equipment should be able to get up to four new high definition channels as digital switchover… Continue reading Ofcom DTT Technology Upgrade To Give Viewers Greater Channel Choice

Five is understood to be on the verge of scrapping its red-button interactive TV service.Five, owned by RTL Group, has decided to pull the service after realising that the technology is too expensive, according to a report in Media Week.The removal of the service will mean that viewers will be unable to interact with certain… Continue reading Five To Scrap Red Button Service

Blinkx, the video search engine, has launched a free online movie channel.The BBTV initiative includes a partnership between Blinkx and UK indie film distributor Dogwoof, which will offer consumers a library of independent and world cinema films to choose from, as well as TV programmes provided by Blinkx’s existing partners.BBTV goes live today and uses… Continue reading Blinkx Launches Free Online Movie Channel

Sales from online shopping reached €18.5 billion (£12.8 billion) in the UK last year, according to a new report from Mintel.The company looked at retailing across five countries including the UK, Germany and France.The second biggest online spender in the Mintel report was Germany, with sales reaching €13 billion last year.It was followed by France… Continue reading UK Is Number One For Online Shopping

Annelies van den Belt, head of ITV.com, is leaving the broadcaster after 15 months to join the Russian online publisher, Sup.It was also revealed today that four key executives have left ITV’s sponsorship team, which is headed by brand partnerships director Gary Knight.Mark Rosenegk, head of sponsorship and interactive, and sponsorship manager Kevin Giles, left… Continue reading Head Of ITV.com To Join Russian Online Publisher

Unofficial figures released by comScore last week show that the growth in the number of US web users clicking on Google ads is showing signs of slowing.Google’s paid clickthroughs were up just 3% year on year, and down 3% compared to January 2008.According to the comScore data, the February figures mark the second month in… Continue reading Google Clickthrough Growth Slowing

More than 20% of British 16-24-year-olds use the internet whilst watching television, whilst almost 70% of UK adults go online at some point whilst watching TV, according to a survey commissioned by Blinkx, the video search service.The report suggests that of those using the web while watching television, as many as 30% searched for products… Continue reading Over 20% Of UK Kids Online Whilst Watching TV

Advertisers will spend £3.4 billion online in 2008, a rise of 27% from the year before, according to new online ad spending figures released by eMarketer.Internet advertising spending will continue to show double-digit growth through 2010, said eMarketer, passing £4.3 billion in 2010 and exceeding £5 billion in 2012.Internet advertising should hold its own in… Continue reading Online Adspend To Rise 27% In 2008

Advertisers will spend £3.4 billion online in 2008, a rise of 27% from the year before, according to new online ad spending figures released by eMarketer. Internet advertising spending will continue to show double-digit growth through 2010, said eMarketer, passing £4.3 billion in 2010 and exceeding £5 billion in 2012. Internet advertising should hold its… Continue reading Online Adspend To Rise 27% In 2008