More Digital articles

Google’s plans to scrap advertisers’ exclusive right to bid on key words for their own brands have been met with criticism from the IPA.From 5 May any advertiser or agency will be able to bid on trademarked single words in the UK and Ireland (see Google To Allow Keyword Bidding On All Search Terms). Previously,… Continue reading IPA Slams Google’s Key Word Search Plans

Almost 90% of the UK online population watched over three million internet videos in December, according to new data from comScore.The figures show that Google’s YouTube remained the market leading video site in the UK, US, Canada, France and Germany.In the UK, the BBC is the second most popular source of video, indicating the popularity… Continue reading Almost 90% Of UK Web Users Watch Video Online

Digital publishers saw an increase in total revenues of more than 50% in 2007, according to the Association of Online Publishers. The AOP said that 31% of publishers had also predicted growth in the coming year, despite a worsening economic outlook. The association found that the dominant theme of its 2008 Census of members’ businesses… Continue reading Digital Publishers Boost Revenues By Over 50% In 2007

More than 42 million programmes have been accessed on the BBC’s online catch up TV service, the iPlayer, in the first three months of 2008.The total number of requests for downloads and streams of BBC programmes in March were 17.2 million, rising from 14 million in February and 11.2 million in January. There were 1.1… Continue reading Over 42 Million Shows Accessed On iPlayer

Flickr, the photo-sharing website, has introduced video sharing, confirming months of speculation that this would be the next step for the service.Announcing the new function on the Flickr blog, community manager Heather Champ said that videos would be limited to 90 seconds and 150Mb in size.“While this might seem like an arbitrary limit, we thought… Continue reading Flickr Adds Video Sharing To Site

Online advertising grew almost 40% year on year in 2007 to a new high of over £2.8 billion, according to the latest IAB and PwC research released today.This makes the medium the third largest last year, up from being the smallest market sector in 2003, taking its share to 15.3% from 11.4% in 2006.Internet advertising… Continue reading UK Online Adspend Grows Almost 40% Year On Year In 2007

MediaTel Group’s booking and trading system for online media, DELTA, has announced an impressive set of trial partners.The three OPera agencies – OMD, Manning Gottlieb OMD and PHD – plus leading digital agency, Profero, will be the first agency partners. Sales point partners include AOL, MSN, Guardian Media Group and Bauer Advertising.Adam Pace, OPera Media’s… Continue reading DELTA Trial Launches With Impressive Group Of Partners

Online advertising grew almost 40% year on year in 2007 to a new high of over £2.8 billion, according to the latest IAB and PwC research released today. This makes the medium the third largest last year, up from being the smallest market sector in 2003, taking its share to 15.3% from 11.4% in 2006.… Continue reading UK Online Adspend Grows Almost 40% Year On Year In 2007

Adults living with children are 40% more likely to use the internet, according to research from the European Interactive Advertising Association (EIAA). Over 7,000 Europeans took part in the research, which found that over 70% of adults with children go online every week, compared with only half (52%) of those without. Those with children were… Continue reading Adults With Children More Likely To Go Online Than Childless

Online shoppers are abandoning their baskets before buying because of website complications, according to a report from the Review Centre.Paul Nadin, founder of www.reviewcentre.com, said issues such as websites taking too long to load and not stocking specific products are some of the frustrations stopping consumers sealing the deal.“Shopping online is easy and quick, or… Continue reading Complicated Websites Turn Off Online Shoppers