More Digital articles

Independent research from Contented reveals that digital agencies have misjudged the threat posed by customer publishers and the growing trend for “editorialisation of brand” in the digital arena. The research, commissioned by the Association of Publishing Agencies, included in-depth interviews with digital agencies, brands and customer publishers and shows that 10% of customer publishing revenue… Continue reading Digital Agencies Misjudging Customer Publishing Threat

Hitwise, the online intelligence service, has revealed that the top 100 Google internet properties sent over one third of all internet traffic to websites in the UK during March 2008.A custom category consisting of the 100 most visited web properties in the UK that are owned by Google accounted for 36.55% of upstream traffic to… Continue reading Over One Third Of UK Internet Traffic Comes From Google Sites

Panellists at the launch of MediaTel Group’s online trading system, DELTA, bemoaned the labour-intensive nature of the online buying process saying that it is both wasting talent and leading to reduced net margins.The panellists, Adam Freeman, commercial director of Guardian News and Media, Greg Grimmer, partner at Hurrell, Moseley, Dawson and Grimmer, and Nick Suckley,… Continue reading Online Remains An Inefficient Buying Medium

Guests representing a number of agencies and sales points attended MediaTel Group’s launch of DELTA, its new booking and trading system for online media, at the Century Club in London this morning.After a lively panel session focused on the structure of agencies and media owners in the digital world, Alison Chadwick, DELTA’s business director, gave… Continue reading MediaTel Group Launches DELTA

Hitwise, the online intelligence service, has revealed that the top 100 Google internet properties sent over one third of all internet traffic to websites in the UK during March 2008. A custom category consisting of the 100 most visited web properties in the UK that are owned by Google accounted for 36.55% of upstream traffic… Continue reading Over One Third Of UK Internet Traffic Comes From Google Sites

The Mirror Group’s first reported Unique Users* figure stood at just over 4.4 million for its selection of websites for March, according to new figures from ABCe.Users for the Telegraph‘s site surged month on month, with over 17 million now logging on to the newspaper site compared to almost 12.3 million in February, representing almost… Continue reading Mirror Group Reports First ABCe Figure For March

Sky is adding new sports content from ESPN and Voom to its video-on-demand service Sky Anytime on PC.The move will see ESPN Classic, which is already available through Sky Anytime on TV and to Sky+ and HD customers, will now be on offer through the Sky Anytime PC service.Content from the Voom Rush HD extreme… Continue reading More Sports Content For Sky Anytime On PC

Digital distribution of content is growing rapidly across the globe, driven by continued technological enhancements and content industry support. However, key to its long term success will be the development of strong consumer propositions and business models that secure sustainable revenue streams, according to research firm Understanding & Solutions. “Looking at the marketplace, broadcast pay… Continue reading Digital Distribution Of Content Growing Globally

Monkey, the digital men’s magazine from Dennis Publishing, is to get its own interactive website.Launching on April 30, the website (www.monkeymag.co.uk) will be centred around the same type of video clips as the ones found in Monkey, and will allow readers to post ratings and exchange comments on them.The website will also offer daily content… Continue reading Monkey To Get interactive Website

The body responsible for digital switchover, Digital UK, is considering turning off the analogue signal in one go rather than carrying on with the current two stage process, according to a report.Switchover began in Whitehaven in October last year (see Digital Switchover Begins Today) in a two stage process which saw BBC Two switched off… Continue reading Digital Switchover Process Could Change