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Ofcom’s latest digital television update, for the fourth quarter of 2007, reveals that there were 524,500 net UK household conversions to digital television (DTT), following 361,700 additions in the previous quarter.Freeview experienced its strongest quarter so far, with four million units sold, while the digital cable and satellite platforms together added over 280,000 digital households,… Continue reading 524,000 UK Households Went Digital In Q4 2007

A quarter of Freeview households in Wales and Northern Ireland – and a fifth in the Meridian and Anglia regions of England – will not have full access to the digital terrestrial TV channels after analogue switchoff, according to media regulator Ofcom.The coverage of Freeview’s three commercial multiplexes – home to Five’s network of channels… Continue reading Ofcom Reveals Switchover Problems

Outdoor giant JCDecaux has signed up major advertisers for its digital roadside network of screens, which aims to revolutionise the medium in a bid to attract new advertisers.Advertisers including Toyota, Lucozade, Ford, Yell.com and the BBC have agreed to come on board for the launch of the PrimeTime network of 20 digital roadside screens across… Continue reading JCDecaux Signs Major Advertisers For Digital Roadside Network

UK internet traffic to video websites increased by 178% between February 2007 and 2008, according to online intelligence service Hitwise.A Hitwise custom category of the top 25 video websites in the UK accounted for 2.22% of all UK Internet visits in February 2008, equivalent for one in every 45 internet visits that month.“Online video is… Continue reading Internet Traffic To Video Websites Increases 178%

BT has appointed former BBC policy adviser, Simon Milner, as its first head of media and convergence, as the telecoms giant makes further moves into television and online.The appointment is aimed at enhancing BT’s policy leadership and helping it to play a full role in converging communications and media markets.Emma Gilthorpe, group director of industry,… Continue reading BT Appoints Convergence Director

Google’s introduction of a search within search feature, which lets users stay on Google to find pages on sites such as Wikipedia, has reportedly upset some publishers.According to the New York Times, some publishers are not happy about this new functionality as they want people to search on their own pages and be exposed to… Continue reading New Google Search Feature Could Affect Publishers

All of the UK’s national newspaper websites have seen a slight drop in users over February, according to figures released by the ABCe.After a major decrease in December, users all over the UK and the globe were logging back on in January, where some sites were recording their highest amount of traffic ever. While the… Continue reading Re-branded Guardian Site Continues Dominance

A new report from JupiterResearch predicts that advertisers will spend $2.2 billion on mobile messaging, display ads, and search via mobile technology by the year 2012. Jupiter says that introducing portable media players (PMP’s) with internet browsing capabilities is likely to stimulate significant growth among those accessing wireless web and will create additional opportunities for… Continue reading Portable Media Players Will Expand Opportunities For Mobile Marketers

Dennis Publishing has said that its new digital only magazine, iGizmo, launched with over 100,000 subscribers last week.In addition to the high pre-launch subscriber base, iGizmo also carried a host of new advertisers for Dennis Publishing including Toshiba, O2, Toyota, and Misco. Dennis says that iGizmo offers advertisers rich media solutions with huge creative possibilities,… Continue reading Dennis Claims Success For New Digital Magazine

comScore has released a new study highlighting the changing dynamics of worldwide internet usage. According to the Digital World: State of the Internet report, in January 2008 the Asia Pacific region had more than 300 million internet users at least 15 years of age accessing the internet from work and home computers. This represents an… Continue reading New Study Highlights Changing Internet Usage